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Game Developer Wooga Draws In 40 Million Users

Posted In Games - By Techtiplib on Thursday, February 9th, 2012 With No Comments »

LIVE from the third annual Inside Social Apps 2012 conference.

Mobile game developer Wooga recently ranked as the third most popular game developer in terms of monthly active users (MAU) on Facebook with more than 40 million players each month. The company has so far released six games: Brain BuddiesBubble IslandMonster WorldHappy Hopsital,Diamond Dash and Magic Land.

On Wednesday, Wooga announced the launch of new games Diamond Dash and Magic Land for Facebook. The games are available in seven languages. Versions that sync to mobile devices will soon be launched as well.

The characters in Wooga games — unicorns, princes, trolls and buck-toothed giraffes, for example — combine a Disney-like wholesomeness with the madcap look of video game characters, such as Sonic the Hedgehog and Super Mario.

Game Developer Wooga Draws In 40 Million Users

Wooga, based in Berlin, was founded in 2009 by Jens Begemann, Philipp Moeser and Patrick Paulisch.

The company says it experienced 185% user growth in 2011, and plans to add 100 new employees this year.

“Wooga’s growth is organic in every sense. Only 5% of our new users come through paid ads and 40% through viral features, with the remainder coming from cross-linking through our existing games,” CEO and co-founder Jens Begemann said in an interview.

Just this week, the bipartisan, tech-promoting organization TechNet released a study, which found that apps have created nearly half a million jobs in the United States since 2007, dubbing the result the “app economy.”

Via mashable

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