Imagine for a moment that you decided to open a store, perhaps at the local mall, or at the corner of a downtown city street. Then, against all logic, you decided to paint the windows black, lock the doors, and even perhaps put a “closed” sign out 24 hours a day. Sounds pretty nuts, doesn’t it? Your friends would probably make sure you got a good psychiatric evaluation to see if perhaps you should get institutionalized. And who can blame them?

Having a business on the Internet today involves just as many traps and pitfalls as opening a regular store. If you ignore all the latest rules of engagement, which are basically dictated by the major search engines such as Google, you could very well find yourself with a store that has dark storefronts and is locked all day long. That is because, when consumers go searching for something, by entering a keyword into one of the major search engines, they tend to ignore anything but the first page of results.

Source: Danard Vincente

Some studies have indicated that over 70% of people don’t click through to the second page, and that’s only if they really didn’t find anything on the first page that they felt met their needs. Additionally, there have been many changes in the last few months alone with the complicated mathematical algorithms that Google uses to rank websites. Businesses that were caught unaware, and who are pleased to be ranked among the first results just three or four months ago, might find to their dismay that they’ve now been relegated to the third or fourth page. That’s implying that someone else, who was paying attention, did all the right things to position themselves amongst the first.

It’s All about SEO

As the Internet evolves, requiring more users, who engage in more complex surfing habits, the craft of being among the first in search engine rankings has become infinitely more complex. It’s known as search engine optimization, or SEO for short. It involves multiple strategies that have to be deployed simultaneously, and truly require the intervention of experts, such as Teckpert SEO Miami. After analyzing your business and its objectives, and seeing how you rank and what you want to achieve, they can suggest multiple approaches that can be implemented. Where it used to be that just having the right blend of keywords and some links to other sites was enough to give your company, great visibility, it’s not so simple anymore. Today the daily growth of social media, as expressed by such popular sites as Face book, LinkedIn, YouTube and others, requires that any effective SEO strategy take the sites into account. Any company that wants to be successful needs to have a presence on the sites, as well as others such as Twitter and Pinterest. Not only will they be able to communicate more effectively with the customer and fan base, announcing new promotions, special sales and discounts, they will also be able to tie a consumer’s entire Internet experience with the firm into one neat little package.

There is no time to waste

You can be sure that if you don’t act quickly to regain or maintain your position of leadership on the Web, your competition will. For a small investment, you can reap huge rewards, by contacting Teckpert SEO Miami. You’ll find it to be the best investment you can possibly make to help make your online business a success.

Chris Harlepp is a US-based technology writer covering the latest advances in modern technology and all its derivatives, including Teckpert SEO Miami. He writes on a freelance basis for many of the major technology blogs.