Online advertising has brought with it more benefits than traditional marketers could have anticipated. With online advertising and marketing you can reach more people at a global level, you can target your messages to be more relevant to your audience, you can interact with your community and collect their feedback in real-time, you will need a smaller budget and you can monitor results and make changes on the go.

Throughout this book, I will cover some of the most common forms of online advertising and also provide tips on how to better improve your online advertising experience as a business owner or marketer.

TABLE OF CONTENTS

• A Brief History Of Online Advertising
• Developments In Online Advertising
• Roles And Markets
• The Face Of Web Advertising Today
• How The Search Works
• How SEO (Search Engine Optimization) Works
• Understanding Google
• How Search Engine Marketing Works
• Types Of Online Advertising
• Text And Link Ads
• Display Ads
• Rich Media Ads
• On-Site Sponsorship
• Takeover Ads
• Advertorials
• Online Directories
• Mobile Ads
• Affiliate Marketing Ads
• Search Advertising
• Social Media Ads
• and more…

Download FREE ebook Advertising In a Digital Age (AdWords, Social Media Advertising, Affiliate Marketing Advertising, Display Advertising) for your Kindle Edition here