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Understanding the Working of Web Engines for Better Web Promotions

Posted In Technology Reviews, Webmaster - By Techtiplib on Wednesday, May 15th, 2013 With No Comments »

Whenever a person has to search about any information about various things and topics, the first source of gaining it that comes to every individual’s mind is looking about the same on the search engines. Internet has become such an important tool for the people working in all the fields that they can’t seem to complete their tasks without this technological invention being there to help them out. No matter what or who one is looking for, the search engines like Google and Yahoo would be there to assist the people with the correct desirable information within the instants after the users types the relevant keyword in the search box.

Understanding the Working of Web Engines for Better Web Promotions-mainSearch engines and business promotions

World Wide Web has proved to be a great source of marketing for the business houses. Almost every company, whether small or big is having its own web portal that represents its business to the worldwide audience. However, creating the official website of the business and getting it noticed by the internet users so that they visit it and hence purchase the products and services being offered by you are two different things. Nevertheless, if you would understand the process of working of a search engine then you might be able to get your website created or edited in such a manner that it appears among the top results of every search engine.

Working of the search engines

If one would be able to understand the working of a search engine, it would become easier to get one’s business websites enlisted among the top search results of the same with ease by making one’s web portal prominent in such a manner that the engine would pick it up from the thousands of websites available while a user enters the keyword for the search. The operations of search engines can be broadly studied in a 3-step sequence:

Web Crawling

There are plenty of web pages available on the World Wide Web. The search engines store the URLs of all the web portals through the crawlers or spider to make the listing available for the people when they search for the websites regarding a particular topic.

Creating the index

After getting the knowledge about all the web pages present on the internet, the search engines make an index based on the keywords frequently entered by the users in the search box and the availability of the same in the content of the websites, thus setting the order of the web portals in which they would be displayed for the user. Thus, it filters the websites for the user and makes only the most relevant one appear on the top of the search results list while the others are listed below in the decreasing priority order. If one makes any changes in the content of website to make it more SEO (Search Engine Optimization) friendly then the search engines would automatically detect the changes and thus refresh its index order accordingly.

Searching for the relevant web pages

While listing the results, search engine have to select among the millions of pages present on the World Wide Web that contain the same keywords as entered by the users. However, to decide the priority level of a particular web page ranking system is used by all the engines. The procedure to provide ranks to the web portals varies from one search engine to another and it might also change over the time period as new keywords would come in trend and there would be subsequent changes in the contents of the web pages also.

Author Bio:

Kurt Mathias is an SEO Expert working for web Design Company based at New York. He thinks that it is always more beneficial to outsource the services of handling one’s web portal just as Mysearchresults do. The companies having tools as well as experts required to beat the online competition would prove to be more economic as well as effective for the business.

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