This is an article that highlights the many ways in which mobile applications can be used by business owners. It further expands to talk about the most important things one must bear in mind while developing mobile apps.

Mobile Application development is the rage of the tech town today. Everyone is talking about how they can develop a mobile application that can help them to tap the potential of the huge target audience that currently uses mobile phones.

Mobile App development helps people reach closer to the people at a very limited budget. It forms the perfect medium to reach the maximum number of people in the minimum possible budget.

Mobile apps for Business

Business owners use Mobile apps in four distinct ways:

Direct revenue

These apps are usually apps that are available for download through the app store at a price. Users from across the globe can access and download these apps and pay online. This forms a direct revenue generator for the business.

Mobile Commerce

Mobile commerce apps basically enable the person to be able to purchase products and services through their mobile phones while on the go. In most cases it is basically a mobile version of ecommerce sites.

Indirect sales/Marketing

Mobile apps are the best tools to encourage brand recognition that leads to indirect sales. As more and more people get to download your apps (free or payable) they also get to become aware about your brand and recognize the reliability of the company. This helps in establishing customer loyalty.

Business processes

With the need to always stay connected and to be able to conduct business on the go, more and more business owners are turning to mobile apps that help in streamlining business processes. One can easily share reports, upload files etc., through these business apps.

Things to note

While creating mobile apps people must bear a few points in mind. They are:

Content

This is probably the most important thing in your app. Remember that the content is something which will keep the user hooked on to your app. Unless the content makes sense to the user, he / she will not be keen to download the app and move on to some other more interesting app.

Functionality

Mobile device users love cool features. The app should be high on functionality and should serve the purpose that it is made for. I know it sounds funny but there are so many apps out there that claim to be made to solve a purpose however, do anything but that.

Usability

Usability is another vital factor to consider. A user friendly app has a high repeat value. If your app is very attractive and creative, people may download it, but if it is a hard nut to crack (no pun intended) then chances are the people will eventually uninstall it to create space for a more user friendly app.

Final Touches

The app has to be such that it is absolutely stunning from the design perspective. The colours and layout should corroborate with the content and purpose. Demographically align which target audience is the app made for and ensure that the design you chose for your app completely follows in rhythm with it and is appealing to that particular segment of the population.

Performance

Ensure that your app is duly tested for any bugs and performance errors. Remember that an app is your chance of convincing a potential customer of your worth. Leave no stone unturned. Make an app whose performance is beyond any other experience that the user has ever seen. Exceeding user expectation is the key to success.

Author Bio:

Hariot Mills is a  Android apps developer working with a professional mobile application development company offering solutions for various mobile application platforms. She also loves to write interesting blogs that focuses on latest trends in iPhone app development.