Advertising is a social necessity for any business house. If a business wants to survive in the tough business world it has to keep its socks up and stay alert so that it never fails. The enemy, the competitor never sleeps, so can’t you, therefore, one has to keep up with the trends and different ways with which it can cover maximum market and get as much as possible maximum clients.

In today’s world, people are more active online than they are in the real world. If you want to meet someone nowadays, it is easier to catch a person online rather than in person. This explains in a way the present market as a tool because it is effective. If you are having a small business then this will be SMM is the one effective strategy which you can use to make your business popular in a very short time. It is cost effective and a sure shot way to meet your targeted audiences.

Therefore, if you want to sell your product you need to go there to them and tell them about your product or services and impress them. How to meet them? Meet them on the SEO Firm and social media websites. Open a page on Facebook, talk about your product or services, ask people if they like the product or not, ask them if they have anything to say about it, ask them to leave a comment. People will definitely look into your product or services and definitely leave a comment. The number of likes and comments are the number of people who visited your product or services page. Recommend reading: Dos and Don’ts for Social Media PR.

This is called ‘earned media’. All you had to do was creating a page about your services or product and put it on Facebook. It solves two purposes, one, you will be doing advertisement for your product, you could let people know about your product. Secondly, you are able to know the views of people about your services or product when they leave their comments as they liked it or not and what are their thoughts about your product or services.

Similarly, you can put your details in the form of a small video presentation on YouTube. There will be number of people who will view your product, information and think about it. There may be people who even leave comments regarding what they felt when they saw the video, was it worth it or not. The likes and dislikes will help you improve. The number of clicks will let you know how many people viewed your video. For example, you are talented enough and know many ways of napkin folding. People who search for new ways of napkin folding, and see your video, which popped up in results, help you to get feedback on your product by telling if they like it or not. As you will get a detailed chart as in after how long did the person close your video.

In the similar fashion, you can also tweet about your product or services on twitter. Now, actors from Hollywood, tweet on twitter to promote their movies. The word spreads like fire when their fans click the link to have a first sneak peek into their favorite actors new movie. This is now even how big industries work too, because the world is now here, online and nowhere.