Any kind of social message may give rise to certain issues depending upon how it is accepted at the receiving end. Advertisements must not contain any conflicting ideas or controversial elements that may lead to social concerns and issues. If that controversy is taking place then the promotional message ceases to have any positive impact over consumers and in fact it may have a negative effect altogether.  

There have been several issues on Web marketing experts complaints resulting from inappropriate designing of web based promotional messages and videos. Recently promotional videos have taken over primitive spams and push-up messages and there have been several instances where the content of some promotional videos or pictures have been put up on conflicting debates and discussions. Several controversial cases over web marketing strategies have occurred during the recent past.

The primarily goal of any marketing team is to make its marketing strategy appealing to the masses and this; the team can do only by first elimination any possible chances of conflicts and controversies regarding the content of the advertisement. Both the companies as well as web marketing teams are working on these factors so as to make their advertisements more appealing yet protecting them from unnecessary conflicts and issues.

Drawbacks of the Web and Web based Marketing

Like any other tool, the web has both advantages and disadvantages. Internet is currently considered the best market and the best tool for marketing considering the impact it has on viewers and the way it helps any company or anybody to promote their products or ideas. Internet being cost effective has again added onto the list of advantages it provides for its users. However just like the other side of a coin, the internet has also has a great number of disadvantages and so has web based marketing.

Web marketing definitely provides a cost effective way of penetrating into the consuming group but then again there are ways that the consumers can dodge the promotional plans put up by companies and teams designing advertisements on their browsers.

There are facilities like blocking pop-up boxes that generally contain promotional messages, ignoring attached advertisements just by overlooking them or enabling spam filter in the electronic mailing systems. In several web marketing experts complaints companies claim that their advertisements have failed to penetrate into their target groups in spite of spending a lot of money. 

Several marketing experts operate with different kinds of promotional tools. Some tools can be blocked easily while there are some that can be integrated with web contents and cannot be easily ignored. The companies must go by the marketing solutions that suit their needs the best. They must consider the teams that provide more definite penetrating strategies by employing more useful tools. Therefore several aspects have to be considered before deciding upon a web based promotional plan.

Risks of Web Marketing

Risks are involved in every step of life and there are risks involved in web marketing as well. One of the major risks of web marketing is when the contents are purely for higher age groups in which case the young minds are likely to be harmed or negatively influenced by the contents of the advertisements. Such messages are generally shown after enquiring about the age of the user but that is again not a full proof measure as the user can easily enter a wrong age.

Another way to ascertain someone’s age is to link the advertisements to social networking sites that allow users who have reached adulthood but there again is a possibility that the user has entered a wrong age at the time of registration to the site. Another risk involved in web marketing is when companies tend to mislead their consumers through fraudulent measures. Several consumer forums are available where consumers can post their experience with fraudulent companies. In most cases legal actions are imposed on such companies.

Author Bio:

Some of the web marketing experts complaints and their impacts is discussed in this article by an expert blogger and an researcher who has wide knowledge and experience in the same field. For more details refer his website and reviews of experienced people.