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Web Marketing Lessons to Learn From Wired’s “Greatest Self-Promoter of All Time”

Posted In Business - By Techtiplib on Wednesday, February 5th, 2014 With No Comments »

When Wired, the hugely popular and influential technology magazine, ran a competition to name the ‘greatest self-promoter of all time’, few would probably have expected the winner to be Tim Ferriss. With only one relatively unknown start-up under his name, Ferriss is primarily an author having written three very successful books all of which have made it to the Times’ best seller lists. He’s no internet marketing guru, but nevertheless there’s plenty that you can learn from him if you’re looking to promote yourself or your own business. Let’s take a look at who the man is, and at what you can take from his example.

Greatest Self-Promoter of All Time

“If you’re at all interested in entrepreneurship and working online, then you should have heard of his book ‘The Four Hour Workweek’…”

Who is Time Ferriss?

While Tim isn’t a big marketing guru or Silicone-Valley hero, he’s still relatively well-known. If you’re at all interested in entrepreneurship and working online, then you should have heard of his book ‘The Four Hour Workweek’, and you will probably have used some of the products he’s helped invest in: such as the brilliant Evernote.

If you’ve never looked into the man behind these products though, Tim is a rather interesting and unique character. He describes himself as a ‘human guinea pig’ and has made it his mission to test out a range of alternative and unusual lifestyles in an attempt to improve himself in all manner of unusual ways. He started by trying to reduce his working hours to a minimal and titular ‘four hours’, but since then he has tried a range of unusual diets, attempted to learn languages in record amounts of time, taken up marksmanship and martial arts and generally tested our assumptions to find out in every case if there is a better way.

The Lessons

The great thing about Tim Ferriss is that he is a teacher. All of his materials are designed to be instructional and to help those who read them to make their lives a little easier, and he even says himself that had his career not turned out the way it did, he probably would have gone on to become a ‘regular’ teacher.

Thus, you don’t have to look hard to find lessons that you can apply to web marketing – he shares them all for you. Here are some of the best ones:

The 80-20 Law: The idea behind the 80-20 law is that you should find that 80% of your benefits come from around 20% of your efforts and activities. In the world of internet marketing, then this probably means that you have a couple of ‘channels’ that provide you with the biggest amount of exposure and that bring the most visitors to your digital product. Maybe you have a few marketing products that people lap up, but your YouTube videos aren’t getting any views. The simple answer? Stop wasting time on the methods that aren’t effective and start focussing on the few that bring all the results.

Question Assumptions: One of Tim’s other pieces of advice is always to question the obvious and to try doing things a different way. Applied to learning, this is often a good way to take advantage of being a relative newbie in any given field.

This mantra can also be applied effectively to business and marketing. That’s reportedly one of the pieces of advice that Ferriss gave to Evernote: that they could potentially invest more money into their product rather than spending much on marketing and that this would become their marketing. They approached their model in a different way, and the rest was history. Remarkable considering this was a free product!

The Information Diet: If you’re a web marketer, then the chances are that you’re swamped with e-mails and constantly overworked. Ferriss’ advice to you then would be to reduce the amount of information you have incoming – by using auto-responders on your emails and by making strict rules about when you’ll answer. This way you give yourself more time to spend doing the more important tasks and become proactive in your agenda rather than ‘reactive’.

Author Bio: 

Nancy Baker, the author of this article, is a freelance blogger, who is currently writing for, Marketing Products Canada, which specializes in custom apparel Montreal. She is an avid blogger and she uses her free time to indulge in her interests like writing about current marketing trends. You can also follow her on Twitter @Nancy Baker.

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