If you look at the most successful businesses in the physical marketplace, there is one thing that they all have in common: they all do successful advertising. For businesses without physical storefronts, the most successful advertising is done through things like television advertising, advertisements in the local newspaper or magazines, and advertisements in the local phone directory or yellow pages.  All of these advertisements remind people to visit their establishment when they are in need of services that the company provides. The same thing goes when you have an internet company.

Can my business get by without advertising?

When the internet first came out, there was not much that you had to do other than put a website online and sit back and wait for people to get there. Today, that is absolutely not the case.  Simply putting a website online does nothing to guarantee that you will have visitors come to your site. The basis minimum you need to do to get visitors is use some kind of search engine optimization so that you get visitors to your site that are interested in your particular niche. However, even that is not enough, especially if you have products that you are looking to sell. You need to find a way to advertise your site, whether it is through social media marketing or free advertising online. You can try as many different advertising methods as you want, depending on how much you want to promote your business and get your name out there. Whatever the case, you cannot simply sit by and let your website sit without any advertising. 

What kind of advertising can I do online?

There are so many different places that offer advertising, and it all depends on what kind you want and how much your budget will be. If you are just starting out your business, there are times where you do not know what decisions you need to make in regards to advertising. You have to put so much money down up front to get your business going and start up that there is often not much money leftover for advertising. Luckily, there are ways for you to get advertising without having to pay for anything. You can save your money for other projects, or invest in more detailed advertising in the future. 

Making the decision to do advertising for your business is one that you do not have the choice to make. You would not make that choice if you had a business for people to come in and visit, so you should not make that choice just because you have a website. If you choose to not advertise, it is guaranteed that you will not see as much of a return on your investment as you would if you chose to market in some way. If you are finding your budget stretched thin due to startup costs or not much revenue, look for free advertising online and find somewhere that can do it for you with no cost involved.