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Top 10 Tips to Boost Post-Holiday Sales

Posted In Business - By Techtiplib on Friday, December 5th, 2014 With No Comments »

Many people know that Cyber Monday and Black Friday are the largest online sales days of the year. But the last week of December and January can be a slow time for online sellers. Well, it doesn’t have to be…especially if you can leverage holiday sales. Recommended reading 12 Top Tips for Online Sellers 2014.

So what can ecommerce sellers do to keep customers buying after Christmas is over? Check out our top 10 tips for boosting your sales AFTER the holiday madness:

Boost Post-Holiday Sales

1.  Be Aware of the Competition

“After Christmas Sales” are commonplace in major retail stores, and buyers know that. It’s important to stay informed with the major sales, and fill in the gaps by selling items not promoted by the major stores. Sites like offer.com provide great resources to easily finding out what major sales will be promoted after Christmas this year: http://www.offers.com/after-christmas/.

2.  Save Some Best Sellers to Attract Buyers

Make sure to keep some popular items in your inventory to attract buyers to your store after Christmas. With limited product availability, last minute buyers are much more likely to browse through other items you have for sale on your store. Luring a buyer in with a best seller is a great way to gain exposure to other, less popular, items you have for sale.

3.  Create Unique Offers

Many online sellers will offer steep discounts after the holidays. Collectively, the marketing efforts from both online and brick and mortar stores can result in a lot of “noise” for buyers. Stand out from the crowd with unique offers like a “buy-one, give-one sale” where a shopper purchases an item from your store, and you provide an identical item to a charity. You could offer additional incentives like “buy now, pay later” or “free item with purchase.” These tactics are especially good if your goal is to reduce inventory after the holidays.

4. Include Discount Coupons with Current Purchases

Include a coupon or gift card with your pre-Christmas sales in order to push repeat purchases in January. Offer deals that provide customers with an attractive discount on a future purchase, which activates two to four weeks after their initial transaction.

5. Thank Holiday Shoppers

Send customers who purchased during the holiday season a personal thank-you email highlighting exclusive offers or targeted deals for an exclusive period. You’ll be surprised how much a bit of kindness can keep buyers buying. You can even extend the reach of the promotion by asking your customers to share these deals with their friends and family.

6. Get Rid of Excess Inventory

Excess inventory may include items that represent odd sizes or colors. One solution is to segment customers, identifying shoppers who have previously purchased items in sizes that are still in stock and then send targeted email campaigns. There are great software tools, like Bronto Software, that will help you monitor your inventory automatically.

7. Deeply Discount Problem Items

While it is important to make a return on your investment, there are times when it makes sense to discount items (even below cost). Perishable inventory, like live plants or food, is one example. Other items that might include anything that takes a lot of space in the warehouse, that is likely to go out of style soon, or that is being replaced with a newer model.

8. Recoup sales from abandoned carts

Buyers frequently use the shopping cart functionality to store items they plan to buy later or to view and buy on another device. Utilize the cart as a buyer wish list and offer shoppers a special discount to complete the purchase.

9. Launch a new product or service.

Our attention spans are short, and a bit ADD-like. One way to entice customers to visit your store after the holidays is to launch a new product or service. Another idea to consider is giving away a new product with any purchase during the month of January.

10. Think Globally

If you have international reach (Amazon and eBay sellers automatically do), then it is important to be familiar with your customers’ most popular shopping dates and holidays. For instance, Russia will be celebrating the holiday season through January and even into February with Valentine’s Day. China will also be celebrating Chinese New Year in February. So, try to target new markets by staying up to date on the global calendar.

Source: http://blog.payoneer.com/10-tips-to-boost-post-holiday-sales/

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