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Dublin Business: 4 Strategies for Managing Successful PPC

Posted In Business - By Techtiplib on Saturday, April 4th, 2015 With No Comments »

Looking at the statistics, Dublin is on the up-and-up – economic activity in Dublin and the surrounding area accounts for over 40 percent of GDP and almost 900,000 people are employed in the region. It is not a surprise that it is a vibrant place to start a new business. And with the business climate improving, now is surely the time to set up shop. However, it is important to note that every business, new or more established, needs additional inputs and resources apart from the direct monetary investment. Some of the additional inputs that help a business thrive is proper advertising campaign, online promotion, branding and many more. Here we explain how PPC and effective web design can help Dublin businesses stand out from the crowd. 

Dublin Business

1. Pay Attention to the Detail

PPC (pay-per-click) advertising or pay-for-performance keyword ads are the ones that show up at the top of the page when you search for something on Google. These ads are paid for, and as such they are shown as sponsored links. Traditional advertising may not get your Dublin business very far these days, but PPC is different. When used correctly and efficiently, it can give you a good return on your investment. However, it is by no means a given that you will make money with PPC. It is easy to keep throwing money away if you don’t think strategically about what you are doing. The most important goal of any PPC strategy is to get your ad in front of people who want what you have to offer. This means that when they search, their search takes them to you. The detail matters in order to maximize the chances of this happening.

2. Build a Highly Specific Landing Page

It is a huge mistake to send your traffic to your home page or a page that bears no relation to the ad or to what people are searching for. You won’t be converting any leads and, as such, will be throwing money away. Make sure that the page your ad is directed at, the landing page, is specific to the search you are targeting. For example, the keywords “Dublin builder” would lead to a page with the contact details and information of a Dublin builder. 

3. Offer a Deal or a Resource

However, the landing page should offer more than an ad saying “come get our services!” The landing page should provide something useful for people, like a free eBook on common building issues and how to fix them, or a tutorial on how to renovate your own kitchen. Something related to the service you are selling. You are establishing a relationship and helping to drive people to want to know more about you. 

4. Follow Up with Subscription and Blog Services

Make people an offer to receive updates, a newsletter, subscription to a free resource channel, blog updates, etc. You need to make sure this offer is as attractive as possible so you can gain the contact details of the person and be able to follow up with more deals and offers in the future. 

The art of PPC is to maximise on your investment. Simply putting ads out there won’t bring you much money in return – you need to build a brand and a relationship that means people will keep going back to you and will therefore increase your long-term profits. For more information on PPC Dublin offers some excellent experts – find out more. 

Author Bio:

Simon Hopes is a renowned article writer and blogger who loves to write on various topics related to internet marketing. He suggests the readers to opt for PPC Dublin in order to maximize the investment returns.

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