In the world of iPhone apps, competition is fiercer than ever. The days of launching a new app and seeing it skyrocket in popularity with little or no effort are gone. If you want your shiny new app to have a decent shot of success, top-notch iOS app analytics are an absolute must. High-quality Apple app analytics are crucial, but you also need to know how to use them effectively. Keep these 10 tips and tricks in mind to make the most of the powerful iPhone app analytics at your fingertips.

1. Establish Useful KPIs – You can’t work toward a goal without establishing one first. Key performance indicators, or KPIs, are the bread and butter of first-rate app analytics iPhone programs. Identify yours before doing anything else, or you could end up with a lot of pointless information. Once you’ve defined your KPIs, use them to develop an analytics strategy that tracks things that truly matter for the long-term success of your app.
2. Install Analytics Software Correctly – All too often, app developers are so eager to access their analytics that they rush through the installation process and make huge mistakes. In particular, the SDK for your software must be installed correctly. Otherwise, any data that is obtained could be unreliable at best and downright incorrect at worst. Furthermore, a properly installed SDK is less likely to slow down your app, so users will enjoy a better experience. Consult the documentation for your analytics software carefully, and contact support if you have any doubts.
3. Choose Analytics Tools that Grow with Your App – The market is flooded with mobile app analytics tools. However, what works for one app fails miserably for another. With that in mind, look for analytics that are versatile enough to grow along with your app. Depending on how your app fares, you may decide to branch out into various monetization schemes or onto different platforms. Keep your options open by using analytics that are as scalable and adaptable as possible.
4. Keep User Flow in Mind – One thing developers often overlook when using mobile app analytics is user flow. Not all analytics tools make this easy to assess. By understanding when and where users “bounce away” from your app, or stop using it, you can make adjustments that enhance their experience and keep them coming back for more. High-quality analytics tools will also let you note which devices and operating systems are being used, which may help you identify issues that are specific to those factors.
5. Use Analytics From Square One – If you think Apple app analytics are only useful after an app has been launched, think again. The truth is that the earlier you start using analytics software, the better. By including analytics during your alpha and beta test phases, you can hone your app to the point where it is as exceptional as can be by the time it appears in the App Store. As complex as the iPhone UI is, testing early and often is absolutely vital.
6. Choose Analytics that Cater to Your Type of App – You may have already noticed that certain analytics tools cater to certain niches. For instance, some mobile app analytics tools are geared toward mobile games while others are intended for fitness apps. Consider the type of app you are developing and focus your attention on analytics tools that will deliver the most pertinent information for your particular vertical. Of course, analytics tools work great for apps in virtually any vertical, which is incredibly convenient.
7. Zero in on Behavioral Feedback – Make the most of iterative cycles during the development stage by using analytics tools that provide useful behavioral feedback. This allows you to see which parts of the app users seem to interact with and engage with the most versus elements that seem to go largely unused and unnoticed. You can use this information to play up the elements that seem to be working and to make changes to — or eliminate completely — elements that seem to be failing.
8. Consider Downloads versus Usage – Oftentimes, app developers have tunnel vision when it comes to downloading totals. As long as people are downloading their app, they think they have a winner on their hands. However, people often download apps and use them once, twice or not at all. Look for analytics that clearly outline how many times your app is being downloaded versus how often it’s being used. If people aren’t using it, of course, something is clearly wrong.
9. Try Market Data Analytics – If you’re developing an app in a particularly competitive niche, consider trying market data analytics. When paired with first-rate iOS app analytics, market data, analytics let you see how similar apps have fared in the marketplace. It’s kind of like using your competitors as guinea pigs. With these insights, you can avoid mistakes that others have made and hit the ground running with your own app.
10. Compare Devices – From iPhones to iPads to iPods, all kinds of devices operate on iOS. If your app isn’t doing as well as you expected, it could be that it’s not performing optimally on one or more devices. A high-quality app analytics lets you zero in on how specific devices are faring with your app. You may discover that your app isn’t functioning as well on tablets as it is on smartphones, for instance, and you can then take steps to correct the issue. In this way, analytics for mobile don’t just let you see the big picture; they let you hone in on very specific details too.

If you are looking for app analytics iPhone data, don’t choose an analytics tool at random. With data drawn from high-quality tools like Appsee, your new app is far more likely to achieve incredible success.