Every brand which has been on Facebook is all for one reason – to get more business. However, getting more business on Facebook would have different meanings to different business types. Different brands tend to have different goals like increasing their sales online, releasing a new product to the market, driving in-store sales and more.

Recommended reading: 3 ways to get more “LIKE” for your Facebook fan page

Regardless of the objective, there are a few steps which happen right before your Facebook fans could become your customers. First, you need to build your Facebook audience, then draw in some inbound traffic to your website. After that, you will have to convert them into qualified leads, then nurture them to become your customers. If you are struggling with a new Facebook page and would like to know how you can get more likes to your page, then this post is for you.

1. Add Facebook Like boxes on your blog and website

In order to make your Facebook Page as discoverable as possible, you need to promote your page using the channels you have. If you have your own blog or website, you can use Facebook’s social plugins in order to allow visitors to “Like” your page without the need to go over to your Facebook page.

While the Like Button enables the users to like individual content and share them to Facebook, the Like Box on the other hand is designed specifically for Facebook Pages. The Like Box is actually a great means of leveraging social proof in order to amplify your page’s presence. It shows the total number of Likes together with the portraits of some of your Facebook fans. To use it, you just have to search for Facebook Like a Box, generate the code, then embed it to your blog or website.

2. Complete your Facebook Page with essential information

In order to increase the number of your Facebook fans, you should make sure that every section of your page has content which is relevant and helpful. You should always keep in mind that all of your page’s content will be indexed by the search engines, thus allowing you to draw in more fans.

It doesn’t mean, however, that you should go on stuffing keywords, but rather, you should focus on optimizing every section of your page with the appropriate keywords for your business. One good example would be including some important details in your About section such as an overview of your business’ product and/or services, a link to your own website or blog and other information which could help your customers understand more about your business.

3. Invite your contacts to Like your page

You might already have friends and family who are willing to connect with your business via Facebook. Whether it is via email or personal, you should try to ask them for Likes or positive reviews. However, you should take caution about over-promoting to connections who are not interested.

Other than that, you can even encourage your existing connections to Like your page by allowing them to see a suggestion on Facebook to like your Facebook page. How is that possible? You just have to upload an email list to Facebook, and those who are included in the list who are also in Facebook will be more likely to notice a suggestion to like your page in places such as “Recommended Pages”. Meanwhile, those who aren’t on Facebook but are on your contacts will not be able to see this suggestion.

Uploading a list of email contacts via Facebook is done by navigating to the “Build Audience” menu which is located at the top right of your Facebook Page and selecting “Invite Email Contacts”.

4. Invite your employees to Like your page

People are often inclined to Like pages which already have a following, and your employees could totally give your business a head start. After all, they are your best and most powerful brand advocates. You should try asking them to Like your business’ official Facebook Page, then encourage them to Like, Share and Comment on the content of your Facebook page’s posts. Your employees might even be inclined to include a link to your Facebook page within their email signature or perhaps on their social media accounts.

5. Promote on other sites such as LinkedIn and Twitter

If you have an account on Twitter or LinkedIn, then you can use them to promote your Facebook Page and encourage your followers and contacts to stay in touch with you on another network. You simply have to add your Twitter link to your Facebook Page and tweet about your Facebook page occasionally. However, you just have to make sure that you’re not spamming your other audiences, but instead carefully create a strategic cross-promotional plan.

6. Post relevant and valuable content

Perhaps the best way to increase the number of your Facebook followers is to treat them as people. This would mean that you have to deliver them content which is actually valuable and useful to them. It’s actually about building a long-term relationship with your followers. Even though they might not remember a single Facebook post, as long as they begin to notice your high quality and valuable Facebook posts, they will start thinking of you as a valuable resource.

Building a huge following on Facebook would actually take some time, but by following these tips, you will eventually gather a huge number of fans for your Facebook page.

Author Bio:

Vishal is the founder of WebyGeeks, a digital marketing and premier search engine company offering SEO, web design, web development and PPC services. Vishal has wide knowledge and 7 years of experience in the field of search engine optimization, ppc campaigns, internet marketing, conversion optimization and web development.