Get the ebook – E-commerce 101: A Guide to Successful Selling on the Web for FREE in a limited time only (Worth $19.99)! The online economy is ripe with opportunity, but it’s also rife with pitfalls that can trip up even the savviest business person. This guide reviews the basics of setting up, securing, and promoting your e-commerce site. With a little knowledge, you’ll be well on your way to success in the online economy.

“It’s hard to say exactly when online shopping was invented. Some people have picked 1995—the year Amazon.com was launched—to mark the birth of e-commerce. Others point all the way back to early transactional computer systems invented in the late 1970s and early 1980s as the dawn of the e-commerce age. No matter which year you chose, today’s online economy is simply staggering in its scope and scale. Almost $40 billion dollars worth of retail goods were sold via the internet in the second quarter of 2010 alone, and that’s a full 14 percent increase in volume over 2009.1

It’s easy to see why e-commerce is so popular. Online shopping is quick and convenient, and consumers can purchase nearly anything online from almost anywhere in the world. In fact, more than 85 percent of the world’s online population has used the internet to make a purchase, and online commerce continues to grow at a dramatic rate.2

But it’s not just consumers who like e-commerce. Online businesses enjoy a number of benefits that brick-and-mortar stores simply can’t get, from the ability to reach customers around the globe and find new customers in markets they never imagined, to lower (or non-existent) overhead costs for storefront space and employees. People everywhere are buying and selling online, and it’s not a stretch to say the internet economy is one of the best things to happen to customers and merchants alike.

For many business owners, launching an online shopping site makes perfect sense. However, there are some important things you should know before diving into the e-commerce marketplace. The online economy is ripe with opportunity, but it’s also rife with pitfalls that can trip up even the savviest business person. In this guide, we’ll review the basics of setting up, securing, and promoting your e-commerce site. With a little knowledge, you’ll be well on your way to success in the online economy. “

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