We know you think to succeed in business, you need to know the ins and outs of the online world, and you do. Particularly, when your business is first starting out it is important to step forward and take the internet by the horns, not letting go until you have tamed the beast. The internet can be an aggressive enemy to your success, but if you know how to use it, it can be your best friend. We are all about online marketing in this little section of the internet, but you should know there are other methods you can use to promote your business. Here are the top ways we recommend.

Image credit: https://www.flickr.com/photos/seoplanter/7460434930

SEO

SEO is your business’s best weapon for marketing, and all you need to know is how to use it effectively. If you do not know what SEO is, here is a simple description. When customers use the internet, they search for keywords in an engine such as Google or Bing. After that, they generate a search results window that display one to a billion pages. Using search engine optimization, you can ensure that your website is on page one when customers type in keywords related to your service or product. You can do this yourself or contact a company who will be more than happy to help out, for a quoted cost.

Business Cards

You never know where a potential customer might be and when you could run into them. That is why it is always useful to carry some business cards on your person and encourage your employees to do the same. These should have your contact information on as well as the same of your company. If you want them, eye-catching get creative with some colourful displays and graphics. We also recommend that you buy some laminator film to protect your business cards. Otherwise, they can be easily lost or torn by potential clients

Social Media

Get your company accounts on all the big social networks. The current big three are Facebook, Twitter and Instagram, but these are likely to change so be aware of trends and developments. However, right now any one of them is perfect for marketing your company. If you want to use Facebook, we suggest discursive pages on topics related to your industry or company. On these pages, you can nudge customers to your business website and gain some new interest.

Develop An App

If you look around any high street, you will notice that around eighty percent of the people are on their phones, checking messages, surfing the net or looking at apps. That is why it is important to consider developing an app for your business or company. Apps are a brilliant tool that you can use to make your company more interactive and accessible. If you contact an app development company, they can help you design an app to match your business needs.

These marketing techniques are guaranteed to get some added interest from customers. We hope you use them and expand your business potential.