15 Essential Tools to Boost Productivity and Profitability
As a small business owner, you have to handle it all. From bringing in sales to balancing the books to making sure your internet marketing campaign is running smoothly, it is no wonder you never sleep!
But according to a blog post from Local SEO Search Inc., you can make at least one facet of your job easier – your online activities. Local SEO Search, Inc. has been one of the leading SEO Companies in Toronto Ontario, as well as Search Engine People, Nova Solutions and SEO Logistics.
If you are struggling to keep up with everything your growing business needs from you, read on to learn about 15 tools that can readily assist you.
Tool #1: Google Analytics
Google Analytics is fast and free to set up and use and it gives you accurate data to assess website performance and SEO logistics. You get everything you need to know all together in one place and formatted in layman’s terms, which is why Nova Solutions readily recommends this tool for every client the company serves.
Tool #2: Dropbox
If you are on the go a lot (and what small business owner isn’t today) then Dropbox is the tool that will ensure your documents go with you wherever you are. You can share files as well as store private documents.
Tool #3: Google Webmaster Tools
Google Webmaster Tools is a free tool to help you analyze where your website falls in the page rankings. Knowing this information helps you tailor your internet marketing campaign accordingly.
Tool #4: EchoSign
EchoSign takes the legal grey areas out of doing business long distance and even internationally. With EchoSign, you can execute a contract without a printer, scanner, fax machine, phone call or face-to-face meeting.
Tool #5: MailChimp
MailChimp is one of the most powerful of all the web-based email marketing service providers today. With easy-to-use templates, powerful reporting tools, list segmentation, tracking and analytics, you can craft successful campaigns quickly.
Tool #6: Chrome Incognito
This tool comes in especially handy if you and fellow staffers ever need to share a computer while in-office. Chrome Incognito allows you to keep your browsing history and email communications totally private.
Tool #7: Go Daddy
For web hosting, it doesn’t get much better than Go Daddy. This no fuss, no mess, no hassle web hosting provider is cheap and easy to use. Even if you know absolutely nothing about websites, Go Daddy has the tools to get you up and running quickly.
Tool #8: Skype
Skype is about as close to free as you will find when it comes to business calling services. If you call someone who also uses Skype (it is free to sign up) your calls are free even if they live in Australia and you live in Canada. Fees to call non-Skype users are very low. And you can do video as well as audio calls.
Tool #9: LinkedIn
If you are on Facebook (and even if you aren’t) you should be on LinkedIn. LinkedIn is hands-down one of the best places to see and be seen, network, promote what you do, find collaborators and much more – oh, and it is free to use.
Tool #10: Slideshare
Slideshare allows you to establish yourself and your company as an expert in your field by sharing slides from presentations worldwide. You can upload PowerPoint files, music files, graphics files and video files.
Tool #11: Square
Square will likely be the smallest credit card reader, you have ever seen. It is also extremely reliable and affordable to use. All you do is attach the mini-card reader to your tablet or smart phone and swipe the customer’s card to take their payment.
Tool #12: HARO
HARO is short for “Help A Reporter Out.” By offering to serve as an interviewee for members of the media, you can boost your company’s credibility as an industry expert and get your brand out into the mainstream public.
Tool #13: Evernote
Evernote is an instant three-step pass to organization and time management success. Capture your information, access it from any device and find exactly what you need.
Tool #14: LastPass
Forgetting your password is just about guaranteed to suck up valuable time you need for doing something else. With LastPass, you can store all your passwords securely and access them anytime.
Tool #15: WordPress
Finally, every website needs a blog, and WordPress is both a powerful tool and a free one as well. You can use it to build a website as well.
With these 15 tools, you can streamline your own daily tasks, increase your business success and boost brand recognition… and never miss another night of sleep!