Harnessing the power of the image: unified branding across your digital products
As a business owner, one of your main responsibilities is to ensure that your customers have an easy time accessing your products. This is especially true if you offer different digital products over a range of channels. It is important to ensure that you have a cohesive brand presence for your customers’ and business’ sake.
Brand fragmentation is not a good idea because it shakes your clients’ trust in you and your company. Instead, you should integrate your company’s branding so that it matches across all the available outlets in use (print, digital, online, offline etc.). This means that the branding on the business website should match the visual design of your business app, which should match the visual look of the mobile website and any social media profiles your business maintains.
Creating and maintaining a unified brand that accurately reflects your business goes a long way towards inspiring and building trust in your company. It makes your business appear more professional to your consumers since they will instantly know when they are at one of your online destinations. Furthermore, it assists in establishing your authenticity, authority and credibility in your field.
A consistent brand presence is also important because it strengthens your customers’ loyalty to your products, helping you to meet your company’s goals and increase profits.
Achieving unified branding
As you embark on bringing all the pieces together to create a unified brand presence, there are three things you should keep in mind. These are your company’s theme, voice and look.
Think about what your brand reflects to your clients. What does it stand for and what message do you want to pass? This will be the over-arching theme that will be carried through in your voice and look.
Identify your target audience and determine how your audience would like to be engaged. Remember your voice can change from casual to business-like depending on the platform, as long as the message remains consistent.
3. The look
Make sure all your products and channels look uniform, and mirror your brand. Your online outlets such as your website, apps, blogs and social media channels should prominently showcase your logo. It’s also advisable to embrace standard branding colors, images and fonts as much as possible.
Professional images done in a clever way can really lift the visual design of your brand and make it easy for customers to instantly recognize your products. You can hunt down these images for yourself on on www.dreamstime.com and other similar sites. If you intend to grow your company, or if you’re experiencing rapid expansion, it’s better to hire a design expert to streamline your brand’s look.
Before unifying your brand, make sure you have an effective strategy in place to guide you. Also make certain that all your employees are adequately trained to reflect your brand’s core values and can comfortably express it to your customers.
Getting all your branding ducks in a row may be a difficult balancing act, but it is doable. The benefits that your company stands to gain will far outweigh any inconveniences you experience and will make it worth your time.