Sense project – Mobile banking app
Sense is a new banking app that comes equipped w/machine learning. This app creates a customized experience for those who bank via mobile. Imagine Venmo meets Google Now…
Alfa Bank has developed Sense, the first and only revolutionary app for users to manage every aspect of their financial accounts in a customized way …and it will launch next week.
Using its intuitive machine learning to alter mobile banking app’s program each half-hour, Sense prioritizes the customers’ most used app options. Customers will transfer cash to friends, build mobile payments on monthly bills and manage their entire money portfolio from the mobile interface.
A Federal Reserve survey found that 39% of adults with both mobile phones and bank accounts use mobile banking, a 33% increase in usage from 2013, so there’s certainly a demand for more customized banking apps.
Alfa Bank understands innovation and user behavior in regard to mobile banking, because it is one of Eastern Europe’s largest banks with over $43.6B in total assets.