Using your WordPress Website as a funnel for gathering newsletter subscribers
Encouraging visitors to sign up to your newsletter is very important, even if you don’t have a requirement to send out a newsletter gaining subscribers makes that task much easier whenever you decide to start. Gathering newsletter subscribers are like taking contact details for everyone that shows the slightest interest in your business, at any point in time you can then send a reminder to that person describing your business to them.
This is extremely valuable when it comes to marketing and is something that should never be ignored.
There are many different areas that you can receive visitors from but it is often useful to funnel these visitors to your website in order to present them with a SignUp form for your newsletter.
For example, you may be marketing your company in many different areas including off-line, social media and perhaps display advertising. Rather than adding a newsletter SignUp option to all of these different areas you can direct people to your website from each of these areas and then once on the website you can present them with a sign up form.
You might have some campaigns running on various social media platforms such as Twitter and Facebook, each with a link to a different page on your website, when the visitor from each of these platforms lands on your site you can present them with a tailored message and a SignUp form for your newsletter. This allows you to really personalize the experience for each individual visitor and make them feel valued.
WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. Features include a plugin architecture and a template system. WordPress was used by more than 23.3% of the top 10 million websites as of January 2015. WordPress is the most popular blogging system in use on the Web, at more than 60 million websites.
WordPress users may install and switch between themes. Themes allow users to change the look and functionality of a WordPress website and they can be installed without altering the content or health of the site. Every WordPress website requires at least one theme to be present and every theme should be designed using WordPress standards with structured PHP, valid HTML and CSS. Themes may be directly installed using the WordPress “Appearance” administration tool in the dashboard or the theme folders may be uploaded via FTP. The PHP, HTML (HyperText Markup Language) and CSS (Cascading Style Sheets) code found in themes can be added to or edited for providing advanced features. WordPress themes are in general classified into two categories, free themes and premium themes. All the free themes are listed in the WordPress theme directory and premium themes should be purchased from marketplaces and individual WordPress developers. WordPress users may also create and develop their own custom themes if they have the knowledge and skill to do so.
So for each of your different areas of marketing you could have a page and a SignUp form, you can then use the reporting features of FreshMail to get an insight into where your subscribers are signing up, what page they signed up from an ultimately what source they originated from. This not only allows you to monitor the performance of your website, but it also allows you to monitor the performance of your different marketing efforts and will guide you as to which efforts are most fruitful and therefore worth investing the most time and money into.
Simon Hopes is a renowned author and social media enthusiasm. Using the Fresh Mail newsletter plug-in for WordPress this process is extremely easy, the plug-in allows you to create a unique Signup form on as many pages as required.