SEO (Search Engine Optimization) is a nightmare for most modern businesses. Despite having good reputation in their industry, the search engine results may not put up their website in the top results. If your brand or company also faces a similar situation, it is high time that you bring in an SEO expert or a company that can push your search engine page ranking to the top. Here is what you need to look at before you seal the deal with any SEO agency.

Look for customer testimonials

Customer testimonials are the gateway to knowing how good the service of any firm is. For an SEO firm, this has more importance since customer satisfaction is directly proportional to their results. Only a customer who has got his website page ranking improved through their SEO service will care to leave behind a positive review or testimonial. Hence, make it a point to go for an SEO agency Dubai that has positive feedback from various clients.

Cross check their own SEO

The best way to know whether an SEO agency is really worth its salt, check the SEO of their official website. See how their webpage is ranked in search engines.

• Do they have other digital content like blogs, micro blogs or social media sites?
• Are the links to such content optimized to appear when the agency’s name is searched online?
• Does the agency website have all features that make it SEO friendly?

If the answer to the above questions is in the assertive, it means that your choice of SEO agency is appropriate. In fact, it will be a wise decision to go for an SEO firm which pops up first in the search results in all popular search engines.

Budget matters

Every experienced and expert service organization will demand premium remuneration for their services. Undoubtedly, if your choice of SEO agency is a firm that enjoys good recognition in the industry, you can expect a heavier price tag that probably could exceed your budget. Be diligent and discuss your budget limitations well in advance to avoid wasting time extending the proceedings until the last moment to pass the deal citing shortage of funds.

How customer centric is the company?

The service of an SEO agency is not something that comes in handy for a short period of time. The company will be of service to your firm and its digital presence for a long time to come. Hence, establishing the character of the SEO agency as a customer centric organization is essential. They must be prepared to go any extra mile to resolve issues that might crop in due course of time. Further, the agency should be well equipped to update and upgrade the SEO keywords and webpage optimization in tune with the changing algorithm of popular search engines.

Author Bio:

Aiken shown is a web consultant and a senior director of digital marketing of a Fortune 500 brand. He acts as an advisory to several firms, including an SEO agency Dubai that renders professional SEO services to Middle East Clients.