What Are People Looking For On the Internet for Your Business?
You may not realize it, but it doesn’t matter what type of business you have, people are searching for you online. In fact, in one survey, it showed that 86 percent of patients looking for recovery treatment centers searched online prior to making an appointment.
A business, also known as an enterprise or a firm, is an organization involved in the of goods, services, or both to consumers. Businesses are prevalent in capitalist economies, where most of them are privately owned and provide goods and services to customers in exchange for other goods, services, or money. Businesses may also be not-for-profit or state-owned. A business owned by multiple individuals may be referred to as a company.
It’s pretty likely that there are specific things that people are looking for when they get online to research businesses. That’s why it’s important to make sure that you have the information they want to find, even if you have one simple static web page. Here are some of the things you might want to include in order to be found.
When was the last time you picked up an actual phone book and looked up a number or address? While the Yellow Pages people say that tons of people still visit their website to look up numbers, barely anyone uses the paper version anymore. In fact, it’s likely for every person that uses the online version of the phone book there is at least one person that searches elsewhere online.
Many people are using Facebook to get this info, including restaurant menus and even store hours, which are things the yellow pages of the world don’t have. You should also make sure you have all of this information available on your website as well. The more places it can be found the easier it will be found.
An About Page
Each social media account asks about you and your business, so too should you have an about page on your website. People want to know who they are hiring or buying from. Use your about page to tell people how your business got started, and why you started it, as well as about the credentials of your employees.
Customer testimonial will help people better make the decision of whether or not they want to hire you, or buy from you. If you lack any reviews or testimonials they may feel like you’re hiding something. However, if they see some good reviews, even if there are some not so good ones strewn in, they will be more likely to try you out themselves, and even leave their own review or testimonial.
An Expert Blog
There are many reasons why you should have a business blog, but in the very least it helps prove your expertise in your field of business. Through your blog you can give your customers the information they want, as well as including calls to action that help them decide on the next step.
You may also want to make sure that your business is on social media. You might be surprised at how many people visit your Facebook page simply to find your hours or contact information. That’s why it can be important to utilize social media and not miss out on another way to attract customers.
Merry Gomes is expert content writer and what they find online could be what helps them make the decision to hire your business for the services they need, or may help them decide what products to buy.