Understanding Page Metrics for Better Link Building
Link building is a vital attribute when it comes to creating a successful website. However, in order to build links the right way, you’ll need to understand the page metrics that are necessary to help you evaluate the value of each potential link. This means that you’ll need to know how to assess, understand, and apply the resources necessary to acquire the link.
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Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.
Overall Number of Links
Historically, the more links you have, the better your site will rank. However, today the quality of the links have become far more important. So, you’ll want to measure the overall number based on how many your competitors have received. While it is nice to match or even exceed the number of links as compared to your competitors, you will want to keep in mind their quality which will boost your SEO efforts to an even greater degree.
Strength of the Domain
This is the total value of the domain itself instead of simply assessing the individual pages. You’ll want to look at the PageRank as calculated by Google that rates it from 0 up to 10. The closer to 10, the better the link will be for your site. Do not confuse the “Toolbar PageRank” with the actual PageRank from Google which provides better updated rankings. Add to this the Domain Authority as rated by Moz on a scale of 0 to 100. Basically, the closer to 100 on Domain Authority and 10 on Google PageRank, the better the link strength will be.
This tells Google the type of subject matter the page will be linked so if you have “weight lifting” as works mentioned on the page that you are linking, Google will assume that it has something to do with that subject. In the old days, having a number of links that pointed to your website containing a particular keyword as the anchor text was a good SEO tactic. Today, that has changed somewhat and if overdone can be punished by Google.
Anchor text is weighted highly in search engine algorithms, because the linked text is usually relevant to the landing page. The objective of search engines is to provide highly relevant search results; this is where anchor text helps, as the tendency was, more often than not, to hyperlink words relevant to the landing page.
So, it is generally best to build a few links in this manner, but do not go overboard as your SEO may suffer. Try to keep the links to a few, high quality sites, if at all possible.
If you get the opportunity to obtain a link from a page on a pre-existing website, then you’ll want to see the overall strength of the page before accepting. You can use Page Rank and Page Authority to check out the domain strength that will indicate just how good the link will be. Basically, the higher the link rates on PageRank and Page Authority, the more it will help your SEO efforts.
By following these tips, you will be able to get the most out of your link building efforts. Understanding page metrics is a very important step as it will inform you of the strength of your own website as well as those that will link to your content. By using this approach, you can get the most out of your link building and increase your web traffic considerably.
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