Tips To Choose the Perfect Email Marketing Platform
Congratulations, your small business or blog has become so popular you need an email marketing platform to keep track of it all. With so many choices, it can be difficult to choose which email tool will be right for you and the future of your small business. This article will demystify the various features email marketing platforms offer, and help you determine which your business could use to maximize efficiency.
The Power Of Email Marketing
Email marketing is starting to focus on quality over quantity, in building personal relationships with your clients and customers through informative, valuable communications. Email marketing tools help you organize your subscribers, build professional-looking emails, nurture leads with personalize automation and detailed segmentation and more.
To help you understand why email marketing is so important, here are some eye-opening facts:
- Email is the most used and widely regarded marketing tool online, superseding even social media and SEO. It acquires more customers and converts 3 times more often.
- The DMA reports email marketing has an impressive ROI of 3700% in 2014, up from 2013 and projected to grow.
- Engagement is quickly becoming a primary concern among marketers; quality, exchange-driven emails are key.
- More email is read on mobile devices than anywhere else, and over 90% of consumers check their email daily.
Consumers are willing to open compelling emails from their favorite companies, so use the opportunity to upsell and create a sustaining relationship with your customers.
Email Marketing Features
These are some of the useful features found in high quality email marketing tools. If there’s a feature your business can’t live without, make sure it’s offered by your platform of choice.
- Code-free email builders with templates, fonts, and stock photos
- Contact segmentation
- Auto senders to control your transactional emails, birthday promotions, follow-ups, invitations, newsletters etc.
- Analysis and split testing to help improve your marketing efforts
- Compatibility with mobile devices and tablets
Of course, price is an important factor for small businesses, so the aim should be to get as many of these features for the least cost. Most email marketing tools offer plans based on the amount of subscribers you have and emails per month you want to send. The individual plans vary greatly by company, however.
When choosing an email marketing tool, keep your growth projections in mind and choose a plan that allows you to build your contact list. Going month-by-month lets you upgrade as you go, but annual plans are often less expensive, so choose the option that’s best for your company.
With affordable plans starting at just $15/month and unbeatable features, GetResponse is the premiere choice for anyone in need of an email marketing platform. They offer all the features mentioned above, including a few which set them apart.
Landing page building and publishing is free with the GetResponse’s email services. Now you can match your emails and landing pages, both supported by some of the most comprehensive A/B testing in the industry. They also offer webinar hosting which integrates nicely with their in-depth analysis and email services. GetResponse is a 3-in-1 tool with 24/7 live customer support and a great addition to any online marketing strategy.
If you’re new to email marketing and have fewer than 2,000 subscribers, MailChimp may be a good option for you. They offer limited features with a free plan that sends up to 12,000 emails a month. It’s not very difficult to use and has enough to get you started.
You start by integrating your contacts from popular sites like Facebook and Twitter, then move on to their intuitive email builder. They’ll even send you reports so you can start tweaking your message to reach more subscribers. As your company grows, MailChimp becomes more expensive than the alternatives, but it’s a good tool for absolute beginners.
The Future of Email Marketing
Experts project that as marketers perfect the art of email they will only increase in effectiveness and prevalence. Ambivalence toward emails has dropped in recent years and will continue to do so as businesses build trust with the customers with quality, valuable content.
Simon Hopes is the renowned author who writes articles on email and digital marketing. He suggests the users to opt for GetResponse tool to communicate with customers 24 hours.