Ecwid ShopApp – Enable Retailers to Publish a Native Ecommerce App Automatically
With ShopApp, small online businesses will leverage the expansion in mobile commerce and vie with larger retailers by providing a native eCommerce app for smartphones.
Ecwid, the ecommerce platform that produces it a snap for anyone to sell their products anyplace, has launched ShopApp that lets merchants give their own, branded automated mobile application. Since ShopApp is bundled into Ecwid’s core product and doesn’t rely on third party extensions, Ecwid store owners currently can give an ecommerce app for their customers’ iOS and android phones without writing one line of code.
Before ShopApp, offering a native eCommerce app effectively was unthinkable both technically and economically for small commercial enterprises. In fact, a mobile developer was asked to create and submit an app to iTunes and Google Play. In addition, constant updates were required to maintain and synchronize the app with the eCommerce solution, resulting in significant time and disbursement. Today, ShopApp will will empower small retailers to provide an automated eCommerce app, similarly to how Ecwid first led the democratization of eCommerce software for SMBs back in 2009.
In 2014, 42% of all mobile sales generated by the leading 500 retailers came from mobile apps, according to Internet Retailer Further, more than 2 billion consumers will complete a mobile commerce transaction by the end of 2017, says Juniper Research. With ShopApp, smaller retailers can participate in the growth of mobile commerce and see their branded native mobile applications next to Amazon, Target and other major retailers’ apps on consumers’ mobile home screens.
ShopApp is unique in taking advantage of the the operating system’s full functionality. This means that clients can check out with Apple Pay or Android Pay, and have access to mobile-exclusive features such as push notifications and geography-based promotional items. Meanwhile, existing app builders use a hybrid app approach, merely repackaging websites as applications that unable to utilize the smartphone’s full capabilities. ShopApp’s store content, such as inventory, costs and product descriptions, is fully synchronized and integrated with a retailer’s online store, offering a seamless omnichannel commerce solution.
“With ShopApp, Ecwid is making a huge leap in how native eCommerce, mobile apps are created and operate for smaller retailers globally,” said Ecwid President Jim O’Hara. “Similar to how the dramatic innovation in web development introduced by DIY sitebuilders like Wix, WordPress and Weebly democratized website creation, Ecwid now allows our merchants to create their own ecommerce apps instantly.”