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Infographic: Reasons Why Digital Reviews Are the Best Salesman For Small Businesses

Posted In Infographics - By Techtiplib on Tuesday, March 15th, 2016 With No Comments »

In a study conducted by Harvard, it was found that companies experience a 13% drop in customer interest after a negative review is posted about their business. Conversely, the ones that get positive reviews witness a 9% increase in their sales. That’s a big difference, isn’t it?

Why online reviews are important for your business

They are important for a number of reasons. Whether it is boosting your credibility, gaining competitive advantage over other companies, earning the trust of your target audience, or increasing your sales, online reviews are the extremely crucial for your business.

They deliver positive results even when your other marketing results (social media and email) aren’t satisfactory. What’s the point in promoting your services without having solid proof to back up your claim? It’s easy to get thousands of visitors to your site, but without credibility, the majority of them are going to be just ‘visitors’ and not paying customers.

How positive reviews affect a business

People trust digital reviews like recommendations from their friends. Positive remarks educate users about your services, entice them to ask questions, lead to conversations and finally convert into sales. That’s how smoothly digital reviews acts as your marketing agent.

No matter how good your services, it’s the people’s opinion that matters more to new prospects. They are the best endorsement you can get on the Internet.

What if the comments are negative?

Negative comments mean a loss of potential customers. Who will want to do business with a company that is thrashed by dozens of local users? No one.

Now, with the rise of social media and online review sites, and even people’s interest in checking them out, every bad remark spreads like wildfire and dents people’s confidence on that particular business. That can have a huge impact, if left unresolved.


In a survey conducted by SearchEngineLand, it was found that 90% of consumers read online reviews before contacting a small business. 92% of them hire a local contractor that has a 4-star or 5-star rating.

Check out the Infographic below to learn a number of interesting stats and information such as the importance of reviews for SEO and the top review platforms where people are checking out reviews about local businesses.

customer reviews

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