How to Turn Instagram into a Great Marketing Tool for Your Business?
Instagram is one of the fastest growing social media networks, and almost everyone you see around you probably has an account on it. Well, maybe not everyone, but at least a major part of the younger generation.
If the latest statistics are anything to go by, a major part of Instagram’s user base is comprised of people in the age group of 18 to 34. However, as of late, even the older age group seems to be catching up as well, as there have also been some surprising spikes in the number of users aged above 34 recently.
Anyway, what that means is regardless of what your target audience is, it’s probably already on Instagram. This apparently makes it a great marketing tool for any kind of business, especially given that it still attracts a large number of new users.
However, you need to be very thorough with what you know about this social media network and how you can use it to your advantage. Depending on how much efforts you put in into creating and polishing your marketing strategies, you may be able to take your business’ brand image to an altogether new level.
Here are some great tips to get you started with using Instagram as a great marketing tool for your business.
Getting a head start
It’s difficult to get noticed on Instagram as a new brand or business, especially in the midst of so many similar accounts. However, there’s something you could get a head start and get into the game without having to wait for what may seem like forever.
Firstly, you can start following users that may be relevant to your business aggressively, while not compromising with the quality of content. This way, the follow-back percentage will still probably be sufficiently high, meaning that you would get a lot of new followers every day as you would be following several hundred new users daily.
The only problem with being too aggressive is that it may cause problems in the long run, as you won’t be able to focus much on the quality of your follower base. Also, you would want to be sure of the following limits if you’re planning to go this route, as Instagram is quick to crack down on such aggressive following techniques.
The other way, if at all it is one, is to simply buy Instagram followers, which many users seem to be doing with some success. We are not sure if we recommended it, though, as Instagram may not be best pleased with businesses resorting to such techniques.
However, it does seem to be giving new accounts a good bit of exposure, allowing them to start attracting real and targeted followers in a natural way sooner than later.
Using a link shortener to track your traffic
Surprisingly, many marketers don’t have any idea how important it is to track the traffic their Instagram account is driving to their website. Tracking the traffic can open a whole lot of opportunities for you, as it helps you to get a very clear view of what’s working and what’s not, which Google Analytics usually fails to offer.
Once you’re aware of what type of content is working best for attracting your target audience, you can modify your content strategy accordingly, allowing you to polish your marketing campaigns and make the most out of them.
Similarly, you can find what’s not going well with your target audience, and work on finding the areas of improvement. Once you have an overall picture of what’s working and what’s not, it would just be a matter of making the required changes and refining your marketing strategy to fast-track the growth of your account and drive more traffic to your website.
Using the trending hashtags to your advantage
Trending hashtags mean there’s a lot of action happening around them. If you don’t want to miss out, you can use them fairly regular by searching for relevant trending hashtags and including them in your posts.
This may lead to your posts getting much more exposure than they otherwise would, and many new targeted followers may stumble upon your profile.
It’s rather surprising to see even many experienced marketers using a poor call-to-action to drive traffic to their website. This usually results in a terrible Click-Through Rate (CTR), meaning a very small part of the users who see the posts end up visiting your website.
If you want to get that much needed edge on Instagram, you always need to be prepared for thinking out of the box and getting creative. You want your target audience to feel curious about what you’re sharing, and convince them into thinking that they are losing out on something by not heading over to the link you posted.
You would obviously also want to deliver on that, though. Otherwise, you would pretty much be fooling them, which will tarnish your reputation and take a toll on your brand loyalty.
Having said that, here’s an example of an effective call-to-action:
“If you aren’t checking it out, you’re surely missing what could have been a wonderful experience!”
Similarly, here’s an example of what may NOT convert well:
“Visit this link for finding some great stuff”
Finally, the ideal call-to-action may well come down to understanding your target audience’s preferences, and giving it a touch of your own creativity.
A final word
These are some general tips that you can add to your marketing strategy to make it more effective. However, you would still be left to do quite a bit of research yourself if you want to understand your target audience and discover the best ways to attract and convert them into loyal followers or customers.