The Future of Video, How Powerful is it?
One need only look at the statistics that are forecast around this communications medium to answer this question. For example, it would take one person more than 5 million years to watch the amount of video that will cross global IP networks every month in 2019. In fact, such is the power of video that consumer internet video traffic will be 80% of all consumer internet traffic across the world in a mere three years.
Internet video to TV (such as Google Chromecast and Apple TV) will continue to grow at a rapid pace and its traffic will be 17% of consumer internet video traffic. Consumer video-on-demand traffic will double by 2019 and HD (high definition) will be 70% of this.
In the race for social video supremacy, Facebook is generating 8 billion video views daily and Snapchat is generating 6 billion. Who knows what those figures could look like in three years’ time, but if the rate of video viewership keeps up, it could be astounding.
When it comes to consumer attitudes to video it is clear that it is the preferred communications method and the favored method to drive purchasing. For example, more than three out of 4 people say that they have been convinced to buy a product or service by watching a video. This is why video is seen as the future of content marketing by insider experts.
Yet, if a video is of poor quality, this can also turn people off making a purchase. In fact, a bad explainer video can do serious harm to a brand. Well over a third of people are put off viewing video content for a branded video for example if it did not explain the product or service clearly enough. Low quality, how long the run time of the video is, poor design and bad animation can also contribute to consumers and potential customers being turned off.
For an illustrated look into the future of video and the world that it lives in, have a look at the infographic below which has been created by One Productions.