Despite the internet and overall general rise in internet consumption, TV as a medium is still incredibly popular. In fact, TV revenues on a global level increased by 5% in 2014 to $350 billion dollars. Subscription revenues continue to drive the rise in the popularity of television having risen by 5.4% to $179 billion. This is over half of the overall total TV revenue on a global level.

Not surprisingly, China has the largest number of television viewers in the world which is at 95% of its 1.3 billion people. Such is the popularity of television that more than 3,000 TV channels exist there. Television is still the world’s primary source of news taking a 53% audience share. Search engines e.g. tGoogle, Bing, Yahoo etc. akeat 38% share and are the second highest source of news and social media comes in at third place taking a 33% share.

In the United States, the average viewer of television spends four hours and forty-two minutes watching TV on a daily basis. Young adult viewers in the 18 to 24 year old age bracket, watch two hours and thirty-three minutes of television a day, and those in the 25 to 34 year old age bracket, watch an average of three hours and fifty minutes of television every day.

So it is clear that Millennials still watch television despite what the perception is around their generation. Interestingly, if we compare Millennials in the USA, with Millennials in the United Kingdom, very similar results appear. Millennials in the 16 to 34 year old age bracket in the UK, watch 2 hours and 23 minutes of television per day.

Television is undeniably still the world’s most popular medium across all age groups, including Millennials who are set to be the new dominant global consumer group as Baby Boomers are beginning to retire in their masses. One of the highest rates of television viewership among Millennials in an average week, is in Canada at over 96%, followed by the UK at 89%, the Netherlands at 88%, Finland at 85% and Australia at 82%. For more on TV viewership around the world, have a look at this infographic created by Frame Your TV.