Thinking of Creating an App? Keep These Things in Mind!
In this fast moving world, people are relying more and more on smart devices to take over their responsibilities or at least help them make their lives better. According to VeztekUSA, a mobile app development company popular all over the US, more than three apps are developed and launched in the market every single day. There was a time when such a boom took over the web industry and every other company or business opted for a website. However, today, due to the increased mobility and accessibility of a mobile phone, this privilege is being taken over by the app industry.
So many people come up with ideas for mobile app, but, no matter how brilliant the idea is, it can fail to take off or is unable to survive on the app marketplace. Once you have an idea for an app in mind, there are some questions you need to ask yourself. For instance, how are you going to build it, what important factors you will consider while creating your app, and how are you going to market it etc.
Detailed Market Research
Before making the decision about rolling your app idea into execution, it is quite important to have a look at some statistics which will help you understand how fast mobile world is growing and what are the trending things in the app industry. Such a data will prove useful to you in so many ways.
For instance, you can avoid repeating the mistakes your competitors made and can give you a peep into likes and dislikes of users about a particular type of app. Instead of taking risk with your new idea, it is important that you must know the pain areas in the competitor’s products and try to resolve it in your own mobile app. A detailed market research can give you a chance to win over your competitor’s customers.
Targeting Specific Niche
Before developing an idea into an app, the significance of specifying a target niche or target audience is never to be undermined. The target audience has a huge impact on the development of your mobile application. Therefore, you should know who will be using this app, and how is it going to help them, beforehand. If your app meets the expectations of your users, it is likely to get more popularity and more downloads.
Choice of Platform
The world of mobile operating systems is being governed by three major platforms i.e. Apple OS, Android OS and Windows OS. All three platforms have their own set of users, their respective advantages and disadvantages. However, before creating an app, you should consider making a decision as which platform to choose. The choice will depend on the type of app you are making and the audience that you will be targeting. Some app developers go for multiple platforms for their app, however, it is wise to become the master of one platform first and then get onto launching your mobile app on multiple platforms.
Decide on the USP (Unique Selling Point)
In the highly competitive world of consumerism and technology, in order to get recognition and ultimately sales, your product or service should have a certain unique selling point. Similar is the case with an app. Before developing and executing your idea, it is important for you to mark the factor that makes it better or different than its competitors. It can be any feature, relating to graphics, usability or its ability to use native apps or monetary benefits.
However, in the process of making your app unique, don’t make the idea so unique that nobody has ever thought about it and there is no real market for it or people don’t need it at all. Therefore, before creating an app, examine and analyze your competitors and similar apps and try to do better than them.
Set the Pricing Right
One of the most challenging yet crucial tasks before developing an app is to set its price right. However, choosing a price for a mobile application is difficult. There are so many apps that, even though are built upon great idea and executed even better, fail to make their mark because of bad pricing. There are a number of factors which a developer needs to consider before determining the correct price of the application. For instance, the price of competitor apps, whether it be given for free or with a certain price tag and if a price is given, what should it be? Pricing your mobile app rightly can save you from great marketing hurdles and can help you gain popularity among the herds of competitors.
Be Specific about Budget
The success of any project depends a lot on its budget. It is highly crucial to decide a specific budget for your app development project and then remain in it. Although you can decide any amount of money to be spent on developing your app, however, it is always a wise decision to keep the budget minimal so as to avoid any big risks.
New and more advanced apps are being developed every single day throughout the world. However, the process of wheeling your idea into an application is a pretty complex process and requires a lot of homework. In this article, we have given you certain tips to keep in mind before getting into app development and then winning your way out.
Sani is Managing Director of VeztekUSA a well known Web and Mobile App Development Company based in Los Angeles, California. He has extensive experience in building and leading innovative and collaborative software development teams to deliver major software applications. He always stay up to date with latest trends in Mobile App Development and loves contributing on different technology Blog. Follow him on twitter @VezTekUSA