Content marketing is all about informing your target audience in an interesting way so that it may embed in their mind and last for long. Social media is the platform to share that content to a larger group of audience and SEO is the very way to promote them and help to achieve more exposure. All the three procedurals work to achieve same thing relevance for the audience. 

With the growth of the organic digital marketing system and growing awareness about its importance and the significant tools used for promotion, it’s no longer a surprising fact that social media, SEO as well as content marketing are now being amalgamated to fortify the success of the online marketing campaign. When you can synchronize them nothing can restrain you from increasing the traffic of your business website and obtaining customers. For a long period SEO was recognized as the only way to generate more traffic through relevant, valuable, informative content. But, the scenario begins to change with the recent update of Google algorithm as now the social signals now have great influence in determining the rank of the website. While designing a campaign for social media marketing in London it’s crucial to know how social media, content marketing, and SEO can be compiled under the same umbrella to achieve your business goals.

Let’s illumine over the facts that would help you to know the perfect ways to bring together the three methods together to churn out the optimum result and improve your online marketing campaign.

Social shares are counted as trusted factors for link building

You must be already aware of the fact how backlinks help to achieve a higher ranking, previously these factors can be easily manipulated employing black-sat SEO processes like invisible text, keyword stuffing, developing fake websites that were linked to your main website for optimizing it. As a consequence to that Google has now decided to screen through the social signals commonly used by the business houses as well as the users such as Facebook posts, Tweets and other ways that can’t be manipulated for making links. With this, getting higher rank has become easier. But remember the Meta description you use still matters hence place them following the standard rules. It is the HTML attribute through which brand can offer precise explanations of the web page content. It is used for displaying the preview snippets of the given web page in the SERPs. The Meta Description tags acts as advertising copy. It plays major role in attracting the readers towards the website, hence it’s easy to understand the importance of Meta description tags in SERPs. Developing an easily comprehensible, compelling description utilizing the most relevant keywords improves the chance to get more visibility. For maximizing the number of it’s highly significant to remember that Google bolds the keywords placed in the Meta description whenever it matches the search queries.

Improve the authority of your website through the help of social media influence

Google would bestow higher rank to your website if it finds that you are a trustworthy source. Besides assessing your trustworthiness depending on the number of people who link back to your website, Google also takes into account the social media influence. Reach, relevance, and resonance are considered as the determining factors while evaluating the social media influence. To weigh up your positions against these factors ask three questions, whether the content you publish pertinent to your brand or not, the people who take interest in the content, valuable to your business or not and the number of people you can reach to and influence.

Author Bio:

Simon Hopes is an author of repute and has penned a number of articles on the topic of optimizing websites. His writings on social media marketing in London suggest a number of ways to marketers regarding the improvement of rank in search engines.”