Why Quality Web Content Is Necessary for Your Website
Your company’s website is the hub of your online presence, so it needs to have good content on it to attract the attention of potential customers. While your site should have a mixture of content on it, including images, videos, and podcasts, having well-written articles and/or blog posts is also important for increasing sales. The information below will help you understand what good content is and why it is necessary.
Even though we may embed various protocols within web pages, the “web page” composed of “html” content is still the dominant way whereby we share content. And while there are many web pages with localized proprietary structure, many millions of websites abound that are structured according to a common core idea.
Blogs have become a very powerful weapon used by content marketers who desire to increase their site’s traffic, as well as, rank in the search engine result pages (SERPs). In fact, new research from Technorati shows that blogs now outrank social networks for consumer influence.
How Content Is Used
Good content is important for your website because it helps guide web searchers to your site. When people research the type of products or services that your business offers, the keywords they use on search engines like Google or Bing will help find websites that use those same keywords. Using good search engine optimisation (SEO) techniques will help increase your search engine ranking, which will make it easier for potential customers to find your site out of the millions that are published online.
What Makes Good Content?
A good strategy can also help get people through your door if you only have a brick and mortar location. Consider some of the qualities of good content.
It Has Value
The content posted on your website needs to hold value for web searchers in order to keep them on the site. The longer they stay on your site, the more likely you are to convert them into paying customers. Valuable content will be informative and/or entertaining for web searchers, such as a ‘How to’ video about using your products, a blog post answering customers’ questions or learning more about the company through images. There are several types of content that can be used on a site to draw more traffic.
The content that is produced and published on your website needs to attract the reader’s interest, and be informative and/or entertaining. When readers like a blog post or video they’ve seen on your site and they feel like they’ve gotten value from it, they will be more likely to share it on social media. This can expose your company to a whole host of new potential customers that you might not otherwise be able to attract, because they were not looking for the products or services you sell.
It Improves Search Ranking
Good quality content will help improve your site’s search engine ranking, so its link will appear higher on search results pages. Since there are millions of websites, it is important to have a high ranking to drive web traffic to your site. Most searchers don’t look past the top few links on a search results page, and they seldom go past the first page, so it is important to get ranked as high as possible.
Driving more traffic to your website will mean more sales and improvement in your company’s profitability.
Simon Hopes is a renowned author and social media enthusiast. There are several factors that go into making good content, and an SEO and marketing company can help you develop a content strategy that will help improve your online sales.