Five Strategies for Enhancing your Online Visibility
For most businesses, the success of the company depends on the ease with which customers can find your business online. Even if you have the best products or services in the world, there will be no way for potential customers to find out about your products or services if your online presence is not in line with current search engine guidelines and SEO trends. Fortunately, research and experience informs that there are some useful strategies for ensuring that you are visible online.
TAKE ADVANTAGE OF SOCIAL MEDIA
Nowadays, most businesses engage with customers through various social media channels. However, do not use every post or tweet to sell on social media all the time as this will bore your audience. Instead, try to occasionally throw in a couple of links to some interesting stories that are related to your industry, business or community. In addition, you can mix in some personal posts about fun things about your company’s culture or products and services. However, do not be tempted to overdo it and don’t include irrelevant content in your site. In addition, you have to consider making content that is fit for mobile devices. According to recent studies, mobile searches have surpassed desktop searches, which call for creating content that is fit for the potential customer who is on the go. In this case, you need to:
- Create short content that is easy to read while on the move
- Include images and video content
- Create social discussions or conversations about your industry, business and products
CREATE CONTENT THAT IS SUITABLE FOR MOBILE DEVICES
In a research that analysed more than 6,000 mobile searches, it was established that mobile search is more goal-oriented and often conducted in order to help in making a decision. This means that regardless of whether people are at work, at home, in a store or on the move, web searches from mobile devices are normally not frivolous activities.
The survey also discovered that approximately 81% of the mobile searches were driven by convenience and speed because mobile devices are constantly on and always accessible. Furthermore, mobile searches tend to trigger quicker follow-ups and faster action when it comes to purchase-related conversions. The best thing is that people will still use their mobile devices to conduct searches even when they are at home. What does this mean for your business?
This means that you can no longer base the online user experiences on the desktop browser alone. In fact, creating the user experience with a focus on mobile device users first and expanding it to the desktop browser later is a major shift in the design of SEO campaigns these days. Here are a number of things you can add to your marketing campaign in order to deliver a high-quality mobile experience quickly.
- Create a website that has a responsive design because a responsive design presents numerous usability benefits, SEO benefits, and conversion benefits.
- Reorganise the content to ensure that important content comes up first, including a click-to-call phone number and your address.
- Get rid of anything that is slowing down your website’s performance on mobile devices-even if it means doing away with those fancy plug-ins and widgets that drive it. Remember that simple is always better when it comes to boosting your online presence both on mobile devices and traditional browsers.
- Test your website on mobile devices before the full roll-out to see how the users will experience it. In case you find anything that might be confusing or not well-organised, you should streamline more.
- Ensure that all the pages, including the landing pages, can load quickly and that all the forms and links work from mobile devices.
- Include more visual content (images and video) in your campaign as mobile users are more likely to share images or watch videos. If appropriate, include visual social media sites in your campaign.
OPTIMISE YOUR CONTENT FOR GEOGRAPHIC – SPECIFIC AND LOCAL SEARCH RESULTS
Depending on the level of competition in your industry and region, one of the surest and quickest ways for you to increase the visibility of your website is to optimise for keywords that regional or local customers are using to search in search engines. In this digital age, businesses are increasingly taking advantage of local SEO efforts in order to drive traffic to their websites. Companies that provide digital marketing services have a collection of tools aimed at increasing the visibility of a website within a certain location or region.
FOCUS ON DEVELOPING CONTENT THAT WILL SATISFY USER NEEDS OR INTENT
Recently, some of the major search engines have released updates that focus better on the meaning behind the words. These enable the search engine to pay more attention to all the words in a query to ensure that the entire query or sentence, conversation and meaning (and not just a specific word) is taken into account. The whole idea behind these developments is to ensure that pages that match the meaning perform better than pages that match just a handful of words. This means that the trend in user experience is fast shifting towards focusing on what the search engine user actually wants rather than what the search engines think the user wants.
One of the most useful strategies to help search engines find what users are looking for is keeping content brief, precise and concise. Internet users are constantly exposed to a plethora of information on a daily basis. This makes it very difficult for any digital marketer to rise above the crowd and get the interest and attention of the targeted audience. This is the reason why it is important to develop content that is brief, concise and precise while maintaining high-quality and originality. This is the kind of content that is most popular among consumers that shop online.
- Shop around Before Hiring an SEO Provider
Before selecting a digital marketing company or SEO professional or agency, you need to shop wisely. There are numerous digital marketing companies that offer SEO services, but not all of them provide the same range of services or options nor offer similar results. You need to look for a company that can adjust to your business model and focus on your industry. Digital Search Group provides effective digital marketing in Sydney that helps clients to bridge the gap between their businesses and their target audience by employing a variety of SEO tools.
In summary, the key to enhancing your website’s visibility and increasing the chances for customers to find out about your business and products or services lies in five essential things.
Taking advantage of social media channels and adopting content that suits popular social media and mobile devices are important strategies. Additionally, optimising your content for geographic –specific and local search results, as well as choosing the right digital marketing services company to handle the job is equally important if you want potential customers to find you and learn about your business and products. Lastly, focusing on high-quality content that will satisfy the users’ intent and needs rather than the needs of the search engine is equally important if you want to increase your online visibility.