Infographic: Happy 4th Birthday Tinder!
Online dating has been in existence for about two decades now, with websites such as Match and Plenty of Fish enabling people to find love through the Internet. The concept of matchmaking electronically, though, has been revolutionized by Tinder, the app where users can swipe left or right based primarily on photos of a person. The huge success of the app, which has now been in existence for four years, owes to its concentration on the smartphone market, its ease and speed of use and its algorithm which allows users to focus on possible matches within a defined geographical area.
Here are some numbers to testify to the success of Tinder as it reaches its fourth birthday:
- It has 40 million users worldwide, 9 million of whom use the app on a daily basis.
- There are 1.6 billion swipes and 26 million new matches every day.
- It is used in 196 countries across the world.
- The company is now valued at $1.2 billion.
Tinder has had its share of criticism from those who believe that it encourages ‘sleazy’ hook-ups rather than meaningful relationships, but market research begs to differ, with 80% of users in search of a long-term relationship and more than 1.5 million matches leading to in-person dates. It can even occur that a married couple owe their first ever meeting to a Tinder match, so it is a possibility – however slight – that you could meet ‘the one and only’ through the app.
To mark the four-year anniversary of Tinder, the people at Carvaka have created this infographic charting its dynamic history while also including a series of statistics to verify its extraordinary success. The company appears to have a bright future ahead, which means that millions of us will continue to swipe right in the hope of finding our perfect partner. Check the full details on the infographic below.