4 Things You Might Have Missed in Running an Instagram Campaign
In today’s world, having an online presence is the hottest trend. Without it, it would be difficult to let the public know about the existence of your goods, products, services or even of your business entity. That’s why you need to learn how to do have a visible presence online and see what wonders it can work for you.
As of June 2016, Instagram active users have reached 500 million, making it one of the most popular social media platforms across the Internet. Marketers have seen the vast opportunity that Instagram has to offer. It allows them to reach their audiences through running marketing campaigns. Updates on Instagram looks like regular posts that attract people’s attention which, in turn, they find relatable.
As easy as it may look, setting up ads on any form of social media requires a lot of planning and hard work. These include the technical aspects in creating and maintaining your account, planning creativity in your photos, and targeting the audience you need to reach out and a lot more others.
To boost your online presence, the following checklist has been created as a guide for starters and even seasoned marketers.
- Choose your digital partners wisely.
Identify the top Instagram influencers, explore their pages and check if their followers are the type of audience you are targeting. Once you find the account that most interests you, reach out to them.
Make sure that you partner with the right Instagram influencer. It can make or break you. Yet, everything comes with a price so be ready to spend some money. Like in the corporate world, finding the right people can help you grow, so check out a service like Vibbi now.
- Make the best out of your photos.
First impressions last for a long time. The most critical part to understand about online advertising is that people have exceptionally short attention spans, particularly if they don’t find something relevant or interesting. As a result, you need to stand out on Instagram.
Make your photos bright, creative, and of high quality. However, it is not enough that your photos are eye-catching; they must capture the heart and soul of your audience.
- Post in real time.
Many active users on Instagram are fond of sharing photos that are currently showing off their life situations. If you are a marketer, you must be able to make this a part of your habit and routine, too. Sharing photos of an event after 3 days would not make it as exciting as posting it the minute it commenced.
- Hashtags are essential.
Why are hashtags important? It is because they make your content more visible and noticeable to your audience. It is one way to organize your social media content. Hashtags must be personally created and it must speak about your brand and campaign. It also gives you the chance to promote your goods, products and services and helps you attract new customers.
Instagram has evolved from a simple photo sharing platform to a powerful marketing tool used by most marketers. It gives you the opportunity to share your products and services to millions of users. The market competition nowadays might be heavy, but a simple Instagram campaign can surely make all the difference for your brand.
