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Infographic: The Emergence of Online Dating Apps

Posted In Infographics - By Techtiplib on Wednesday, December 7th, 2016 With No Comments »

Did you know that close to 1 in 10 people have actually used a mobile dating app? In fact, research shows that triple the number of people have now made use of a mobile dating app when compared to the number of people who did so even three short years ago in 2013.

The two mobile dating apps that are leading the sector are Badoo and Tinder. In general, Badoo tends to dominate in the Southern and Eastern Hemispheres, while Tinder tends to dominate in the Northern Hemisphere, although there are slight variations.

Larger countries such as China and Russia have a preference for dating apps that are typically only used in their countries. In China for example the dating app of choice is called Momo and in Russia the dating app of choice is called Frim.

The biggest users of mobile dating apps are younger millennials, specifically those aged between 18 and 24. They make up 22% of those using mobile dating apps and interestingly, they are also the biggest users of mobile dating sites; whether this growth is sustainable is questionable but for now their behaviour indicates that it’s a trend that’s here to stay.

While it is not surprising, research also shows that slightly more men make use of mobile dating apps compared to women, although the difference is nominal at 10% for men and 8% for women respectively. It does however provide men and women with a tool for meeting partners that previously was not open to them.

Societal changes have likely also helped contribute to the growth seen in the popularity of these dating apps. Online dating is now fully acceptable and casual dating is pretty much the norm and these dating apps and sites help to facilitate people’s changing preferences. Dating apps have also helped those who previously might have found it difficult to meet a partner especially if they found initial “hooking up” situations like nightclubs and bars not to be comfortable or pleasant surroundings for this.

For a snapshot of the online dating app industry at large and to see some interesting data and statistics associated with all of this area, view this infographic which has been created by Carvaka.

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