6 Tips for a Better Website
Maybe your readership is in decline. Maybe you aren’t bringing in the sales or profits that you’d like. Whatever your reason for wanting a better website, here are just six ways to overhaul your design, improve your functionality and increase your virtual traffic.
- Revisit Your Domain Name
If your website is struggling, it’s time to make changes from the ground up. The first step should be your domain name. Does it clearly and concisely explain what your website is about? Is it easily misspelled, misunderstood or misinterpreted? Check available domain names and see if there’s anything better out there. You can always forward your traffic from your old site if you’re concerned about losing customers.
- Improve Your Site Navigation
The next step involves your site navigation. If you have sidebars, consider switching to drop-down menus; if you have drop-down menus, think about horizontal categories. There are a million ways to design your website, and if your current layout isn’t working, you’ll need to be willing to try something fresh. Don’t be afraid to reach out to professional web developers if you need assistance.
- Break Up Your Text
No one likes reading a wall of text. In fact, research suggests that the human eye is trained to skip over fine details in favor of taking in the whole picture. If you want your users to actually read and absorb your words, you’ll need to break them up with things like headers, subheaders and bullet points. Format your text in a way that makes it easy to engage with your content.
- Update Your Graphics
The level of visual engagement on your website is one of the biggest keys to its success. A well-designed, well-organized webpage will have multiple kinds of images. They’ll range from charts to infographics, and they’ll be high quality and without blurs, pixels or discoloration of any kind. This is especially critical if you’re running an ecommerce site and have product images on display; your products are only as good as their representation.
- Integrate Social Media
Most of your users will also be on social media networks like Facebook and Instagram. Why not integrate your site with their favorite hangouts? Not only will you increase word-of-mouth brand awareness by encouraging people to “like” and “tweet” your content, but you’ll also show that you’re on the cutting edge of technology as a company.
- Be Accessible
Speaking of technology, most people have moved on from desktop computers. They’re more likely than ever to access your website from a phone, tablet, laptop or e-reader. Can your site handle these different platforms? If the answer is no, it’s time to start creating mobile or app versions of your services. Stay with the 21st century if you don’t want to get left behind.
These are just six ways to improve your website. Whether you’re running a simple blog or a multinational database, these tips should be enough to get you started with a newer, better design.