Internet marketing is really changing the way brands approach their targeted audience. Gone are the days of relying on TV advertisements and untargeted ads. Today, internet marketing is allowing brands to be very specific and reach the right type of audience based on the products and services they are marketing. According to studies complied by Northeastern University and its AACSB online MBA department, internet marketing instruments also allow for an immense level of tracking, with metrics and different KPIs (Key Performance Indexes) accessible to campaign managers.

What’s interesting is the way the audience can now participate in marketing and branding. Co-creation will be the future of internet marketing, mainly because it allows users to create and share their own content. This level of engagement is unprecedented and will surely change the way brands do marketing even further.

You can find out more about co-creation from the Trends That Are Changing the Way Brands Market to Consumers infographic by Northeastern University.

Northeastern University’s Master of Business Administration Online Program