The modern age of commerce, which features a bustling globalised landscape and a 24/7/365 marketing cycle, tends to revolve around the concept of customer loyalty. This shouldn’t come as a huge surprise, however, especially when taking into account the fact that acquiring a new customer usually costs five to ten times more than retaining an existing one. To boot, it’s also worth noting that repeat customers tend to spend 67% more than casual shoppers or first-time brand samplers.

Thus, blue chip companies spend millions upon millions of pounds on online advertising campaigns, social media management techniques, search engine optimisation services, and customer retention schemes, all of which nowadays reinforce brand dependability and customer exposure. Small businesses, on the other hand, are faced with the same exact marketing issues and expansionary challenges but they tend to lack the resources and manpower to implement widespread advertising operations and nuanced marketing campaigns.

Therefore, small businesses have to be laser-focused on their promotional projects, particularly with regards to the cost of each initiative and the quantifiable results that come in tow.

What Is SMS Marketing?

In its simplest form, SMS marketing refers to a technique that uses text messaging to spread promotional messages, bonus offers, and special discounts throughout a network of consumers. Initially, you might think that this sounds somewhat invasive and perhaps a bit bellicose, but it’s important to note that more than 60% of consumers prefer SMS marketing to incessant emails and push notifications, which is why so many businesses are starting to build brand loyalty by building large databases of subscribers.

The Specific Process

The most reputable SMS marketing firms, such as Textplode, feature an incredibly intuitive process that removes the spectre of intrusive advertising and outward self-promotion.

• In order to receive your company’s SMS communications, the customer has to respond to an introductory permission-based message. For instance, “Text YES to 9999 for regular coupon offers at our restaurant!”
• When the customer sends a response using your keyword, he or she officially enters your marketing database and can start receiving targeted promotional information.
• As a subscriber, he or she will be able to receive auto-replies, enter competitions, access valuable coupons, and even request booking information if applicable.
• Subscribing benefits both the consumer and the actual business in question because this two-way form of communication allows you to send personalised alerts that are specifically geared towards certain customers (or subsets of customers). For instance, “Hi Emily! We’re hosting a grand opening at our new location and we’d like to extend a complimentary invitation to you and a friend!”
• As you build your database of subscribers, you can get even more creative with the types of promotions you disseminate, which is particularly helpful in our ever-changing commercial environment. You’ll be able to attach photographs, brochures, menus, and even spreadsheets to your messages, which establish a perceptive communicatory pathway in accordance with what people, have come to expect from modern smart devices.

Comprehensive Support

The most renowned marketing firms, such as Textplode, will go out of their way to help you create unique initiatives, manage your database of contacts, effect proper timing for each messaging clump, and, most importantly, improve your brand’s exposure by allowing you to stay in constant contact with your most loyal clients.

Provided that there are more than eight billion mobile devices in use worldwide, it’s time to start putting all of those smartphones and tablets to work for your business!

Author Bio:

Simon Hopes is a renowned author and social media enthusiast. With this notion in mind, it’s time to take a close look at the new age of bulk SMS marketing.