Marketing has changed a lot since the digital revolution. It’s moved from a world of words and images to the ability to capture emotions, build a search engine presence, attract buyers online and tackle complex tech issues. But there’s something else that the digital revolution has brought to the market and that more and more marketing agencies need to take into consideration: New generations of individuals who have grown up surrounded by modern tech and digital devices, the Millennials. The Millennials tend to be part of most businesses market strategies, but they are the missing link in your HR programs. Indeed, Millennials are more than potential customers. They are also the largest population in the workforce. They are young, dynamic, full of innovative ideas and ambition, and more importantly, they don’t work for anybody. Their strengths are in tech roles within the marketing sector, from analyst to designer. But the lack of understanding that they’ve experienced from traditional marketing agencies has pushed them to embrace a freelancing lifestyle. All would be fine if they were not representing a serious competitive threat to your agency. So how do you fight off this destructive competition? It’s easy: You build an attractive marketing agency that Millennials would want to join.

No expert, no agency

Do you remember the old team with a handyman who could tackle every marketing job in the agency? It’s time to forget it! Modern agencies rely on marketing professionals who are on the top of their niche in social media, studies and creative thinking. You need to work with experts who can deliver the best of their niche to your client. In other words, you need either a large team of experts or a list of reliable freelancers you can hire for specific projects. You can’t just plan to hire a general marketer, because the Millennials are trained to be niche masters, from the SEO geek to the HTML5 designer pro.

A creative and modern space

The thing about Millennials is that they pay a lot of attention to the appearance and location of the workplace. If your agency needs to scale up to get new members on board, then you’d better do it before you invite them for an interview. You can plan a swift move using the myBekins storage near me facilities that enable you to find the best storage options between your postcode and the one of your new office. This is the best way to organize for new furniture and equipment delivery while you plan the decor of your workplace. As a rule of the thumb, Millennials will be checking your tech equipment and the signs of tear and wear of your furniture. So make sure to polish your first impression.

Innovative thinking and digital collaboration

Millennials are modern thinkers who use digital tools, not because these are trendy, but because they improve productivity. They use collaborative tools to work as a team on shared projects and tackle challenging problems together. Don’t think that because they love working on a screen, they can’t work in a team. They can, and they expect you to use digital collaboration tools too.

Expertise, modern rooms and collaborative strategies, these are the key elements you need to address to attract Millennials and significantly improve your business structure. So what’s stopping you from building the best marketing agency in the region?