Marketing and Search Engine Optimization has become an essential part of doing business in the Internet-powered era. In this day and age people need to know about a company for it to make a mark. To achieve this, what better platform than the World Wide Web? Companies have found that well-written articles and a well-designed website draw many followers. However, the traction is nothing compared to the attention, likes, shares, and comments you can get through video marketing.

People relate to good videos more than any other means of marketing because they can connect better with visually rich content, like guys from WOW-HOW create. So, how do you know what content theme is right for your video? There are certain tips that you can consider before posting a video on your website. Here are 10:

Think – How Would People Relate to My Product?

When you consider how people would react to your product/idea, you are on the right path to making a great video. This is because you need to be able to convince your customers that they need your product. To be able to do that, you need to be convinced yourself. Once you’ve convinced yourself, you can make a great case about the matter. Of course, your task here is to be able to convert your conviction into a video. So, take your time and think about what your product has to offer and how people would benefit if they took it.

Make Demo Videos

If you’ve launched a new product or feature, it is always good to simultaneously launch a demonstration video. The demonstration will cover the basics of the product and its functions. This will be highly valuable for people using that product or feature for the first time. Additionally, people will know that your website cares for the users when you upload demo content. This will eventually attract more traffic to your website. These demos will also come in handy when you have to make a major sale.

Video Testimonials

Having a testimonial page on your website is a great idea for marketing. However, making video testimonials is a great way to increase traffic to your website. Interestingly, video testimonials are more convincing than their counterpart. Take testimonials from your clients and the people watching will know that you are the real deal. You can also compile testimonials from your customers, and these can be used in business dealings with your clients.

Social Media

Social media is a different beast when it comes to marketing. Social media can connect you with the world and if you try and please everyone, you might end up pleasing no one. Instead, pick your crowd and cater to all their need. You also need to think about the platforms you’ll post your video content on. Would you choose Facebook, Instagram or any other social media? Viewing other videos on social media will help you get an idea of what the style, tone, quality, content coverage, and visual presentation of your video need to be like.

Be Genuine

Remember, all it takes is one PR disaster to ruin a brand. Bad reviews can come from anywhere; it is your duty to keep things in shape. You can start by posting videos that are accurate, and that carry the true message of your product. This will go a long way with your clients and customers and will surely trust the product.

The Audience And You

You need to know your audience. Understanding them is the key to making great videos. For example, you cannot show long and rambling documentary type videos to children and cartoon/playful videos to adults. This will also call for a good understanding of your product/idea and who it’s for. This will help you explain the message better in video format.

Have Tags on Your Videos

Nowadays, people follow trends based on tags. Hashtags are trending not just on Twitter but on all social media. Thus, doing research on appropriate tags for your video is important. Having the right tags on your video influences the number of followers you get. It works this way for text content as well.

Whiteboard Animations

Whiteboard animations are fun, eye-catching and appeal to all age groups. They are a unique way of storytelling as you can see the story being drawn in front of you. It is a great way to grab people’s attention and are used by many successful video content channels on YouTube. Apparently, whiteboard animations are so effective that studies show that they have an 800% more engagement rate than routine videos.

Video Infographics

We know infographics are often used to market products and they have proved to be highly effective. However, these infographics can be repurposed into video content for better results. People react better to videos. Therefore the same information previously on an infographic becomes a lot more effective when it is turned into a video. This content can be used for all marketing strategies to help reach more people.

Expert Q & A’s

Everyone values the word of experts. Audiences hold influencers in high esteem, so if you want to get your brand noticed, why not have an expert talk about it? To be able to do this, you will need to find an expert who can talk about your website/products/brands/ideas. Request an expert to do an in-depth Q & A session. The fact that you have an expert talking in the video would already draw attention to the public. This and him/her talking about your product will only ensure that your website will be followed.

Points To Remember

Be A Storyteller

Being a businessman, your impulse to sell will always be there. However, with videos, its good to remember not to do that. Instead, be a storyteller and people will connect with you better.

Make Sure To Deliver In The First 10 Seconds

The first 10 seconds of a video determine how many people will sit through the whole thing. Your job is to capture peoples attention within that time frame and to be able to do that you need to be familiar with your product and your audience.

Avoid Being Boring

Humor always grabs peoples attention and it gets the point across better. No wonder the late great comedian George Carlin spoke about political matters with such ease.

Don’t Let Discouragement Consume You

At times, all we can do is stare at some amazing videos that people make. High-end equipment, perfect light, perfect sound and an equally impressive number of followers for others videos – all these factors get you wondering – will I ever get there? If you can’t reach that level now, don’t let that get to you, you will get there eventually. Keep at your work; you will only get better.

Conclusion

Videos are so effective that more than 70% of people who watch videos about a certain product end up buying it. It is clear that videos have more impact on the audience than images or any other form of content. So, remember everything you read, understand your product, be expressive, capture attention, and deliver value. Do this, and your audience will eagerly wait for more.