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Digital Marketing Basics: Five Marketing Solution Must-Haves For Companies

Posted In Business - By Techtiplib on Thursday, June 7th, 2018 With No Comments »

Establishing trust through efficient customer service and transparency in operations and campaigns.

That’s what digital marketing agencies must offer. Despite that continued prominence of digital agencies, companies are still reluctant in hiring and choosing such establishments. This specific commercial behavior has been caused by too many promises which weren’t delivered by the agency.

Putting the client’s needs first and foremost must be what every efficient digital marketing company should promise and follow through. Success in the digital aspect must start with comprehensive knowledge regarding the marketing strategies that must be used. It also starts with hiring the right people for the task.

Other companies are quite lucky to have their own digital marketing and management team. However, hiring third-party experts also has its charms.

There are 5 aspects every Digital Marketing Agency must focus on if they ever want the strategy to properly work.

SEO Services

  • Application of strategies and combination of steps for better SEO rankings;
  • Gather information about potential clients and create websites according to their needs;
  • Proper placement and advertisement of services and products according to target market needs;
  • SEO traffic optimisation;
  • Increased conversions and SEO traffic;
  • Detailed before and after reports regarding website performance and ranking; and
  • The overall result of improving business standing on the digital market.

Social Media Marketing

  • Fully utilizing what social media and trends have to offer;
  • Increasing social media presence through efficient promotions;
  • Improve brand reputation through creating social media marketing strategies that create better rapport with both new and old clients;
  • Comprehensive knowledge regarding the similarities and differences of different social media platforms;
  • Consistent updates and proper handling of social media accounts (i.e. discussing and communicating with clients, the proper use of hashtags);
  • Effectively increasing social media presence on a larger scale.

PPC Management

  • Guaranteed transparency in every online campaign done by the agency;
  • Constant updates and reports to client regarding the progress and/or the lack thereof;
  • Pay-per-click manage with Google AdWords;
  • Comprehensive reports on keyword rankings on a constant basis;
  • The progress of your own keywords will also be reported. The ranking, where it is currently placed and the percentage of increase will be indicated as well.

Copywriting Solutions

  • Website content and copywriting services always go hand-in-hand;
  • Industry-focused writers are given the task. To put it simply, the right writer with the expertise of a specific business will be assigned to the corresponding client in order to create quality content;
  • Industry knowledge and expertise aren’t enough. Every writer must have an idea on how to write specific formats according to SEO requirements;
  • Articles, blog write-ups, and press releases are among the most common things being written.

Website Development and Design

  • Design websites according to the client’s expectations and the function needed;
  • Every nature of website design must be covered;
  • Phase-by-phase process for better client understanding and decision-making;
  • Provide suggestions and proper options related to more efficient designs for client convenience;
  • Customize it according to need and preference;
  • Client private access regarding the progress of website development.

Apart from the solutions stated above, other strategies and methods are often required. However, it’s necessary to start with the basics first. Establish the foundation properly, then move forward. This makes digital marketing more stable and for it to yield better results.

Overall solutions are crucial to the digital success of any company. It’s not right to hire one agency for one specific service and hire another one for a different task. Apart from the fact that it’s not a smart move, it can also create numerous issues in terms of operations.

Hence, choosing one company that can provide well-rounded and high-quality service for every aspect needed in digital marketing is imperative to the success of your business.

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