Have you ever wondered whether or not your SEO effort is yielding desirable results? You might have spent sleepless nights devising a sure-fire strategy to get better ranking on Google, but it is not returning positive results. Algorithm updates rear their ugly head just when you think you are on the right track. Everyone has found themselves in a situation where they have the right formula, but things still do not go as planned. There is one missing piece of the puzzle that deters you from achieving your SEO goals.

First, you need to find out how long it takes for your website to get SEO results.

The Anatomy of Getting SEO Results

Reaching the coveted #1 ranking is every website owner’s dream. However, emerging victorious in SEO race does not mean your website is going to get traffic and leads it needs. Surprisingly, there are websites enjoying the #1 ranking,  but still suffering from the lack of visitors.

Real results should make room for business growth. This is where you need to monitor how your website is doing. As you achieve higher positions on Google and other search engines, new traffic to your website will be evident. This is the tricky part that you need to investigate.

You will know your efforts are bearing fruits if you get valuable traffic. SEO visitors are a great indicator that your business is highly visible online right? Unless you convert leads to sales, you will not be able to measure the success of your SEO strategy.

As algorithms keep on changing, you need to be on top of your game. This means you need to constantly rethink your strategy. Google re-evaluates the way they rank websites once algorithms change. Keeping abreast of SEO trends ensures your efforts will not go to waste. As a website owner, you need to add more value to your website. After all, winning the battle to reign supreme is not just nodding along with whatever Google tells you to do. You need to see to it that your strategy is tailored to your SEO needs. Content is king. This is why you need to ensure you engage readers with informative and entertaining content.

It takes about 12 months for your SEO strategy to reap real results. By real results mean impactful and noticeable results. Once you get past the threshold, you will start to enjoy its long-term effect. If you are not seeing a major impact on your efforts, some red flags will point you in the right direction or give you a clue that it is time to reassess your strategy. 

Signs Your SEO Strategy Is Not Working

1. Landing Pages Are Not Converting Leads To Sales

In theory, not all leads will convert to sales. In fact, a conversion rate of 6% to 8% is already considered acceptable. If your landing page is not helping you get customers, there is a need to review your approach. Conversion depends on search engine traffic. Targeting audiences require choosing keywords that prospects are most likely to use. This is where you need to put your thinking cap on.

If your website is not converting visitors to customers, you may need to check the following:

Keywords you are using

The type of content you produce

Your overall SEO goals

Your page should match the prospect’s intent. Keep in mind that people rely on a search engine for three main reasons:

Navigational – learn more about a particular business or its product

Informational – obtain relevant information on products or services

Transactional – make a purchase of products or services

2. Search Traffic Decreases

What could be worse than discovering that your search traffic steadily plummets? There are reasons search numbers are going down:

Changes in search trends

Google has penalized your website

Constant update on algorithms

Targeting the wrong audiences

Decreasing keyword positions

Competitors used a more effective approach

Indexing errors

If website traffic is going down, you may need to determine where the problem lies. There is also a need to tweak your techniques so that they are still aligned with your SEO goals.

3. Not Getting Any Backlinks

Inbound links help websites thrive in search engines. Whether you have bad backlinks or you are not getting any, it is a sign that your SEO strategy is not making progress. While link building has been deemed as a shady practice due to the misuse of backlinks, they are still vital to ranking high on Google. In link building, you should only target high-quality backlinks. You can obtain them from authoritative websites. Make it a point to review links:

Watch out for directory links or spam directories.

Avoid links with spam words (paid, free, porn, submit, XXX, etc)

Beware of multiple URLs or domains on the same IP address as they are an indicator of link spam.

Never receive irrelevant links.

4. You Do Not Have Clear Goals

For most website owners, obtaining the desired return on investment (ROI) is considered as an ultimate SEO goal. Before employing your SEO techniques, make sure you have set clear goals. These goals may include the following:

Drive more traffic to your website

Generate Leads

Increase conversion rates

Improve brand awareness

If you are looking to:

Improve online visibility

Drive more paying clients

Increase revenue

Dominate search engines

You need a reliable partner in giving your SEO approach a rethink. This is where seo madison comes in. We offer a variety of SEO tune-up services so you can achieve your goals and finally hit the SEO nail on the head.