You may have started your own business, but that’s only half the battle. Your business won’t get itself out in the open for potential customers to see, so you’ll also need to spread the word about it.

However, you shouldn’t just pursue the traditional route of marketing your business as we live in the digital age and things have changed in the business arena. Thus, digital marketing is the way to go if you want your business to be in tune with the times.

The thing is, there are so many digital marketing tips out there worded in layers of industry jargon that is so hard to understand. Take note of these simple ones instead that your business probably didn’t know:

1. Establish your business’s social media presence.

Most people have a social media account nowadays. You’ll thus want to tap into the vast pool of potential customers for your business who are most likely spending a considerable part of their online time checking their social media accounts.

You’ll have to know which social media platform your potential customers are using the most and promote your business heavily there. For instance, if most of your potential customers spend more time on Instagram than on Facebook, advertise your business on the former more often.

2. Craft content that your potential customers would find useful and hadn’t seen elsewhere before.

The bulk of effectively marketing your business the digital way lies in the content that you put out for your potential customers to see. Without going into too much detail, all you need to do is come up with content related to your business that’s unique, relevant, and informative and can provide added value to your potential customers.

3. Hire a PHP developer to build your business website.

You may have initially wanted to build a website for your business all by yourself, but you don’t have any software development experience at all and you lack the spare time needed to learn at least one programming language. If you have some extra funds left, you can just let other people build your business website for you.

However, you wouldn’t want to hire someone who only knows how to build a static website using HTML and CSS as both programming languages don’t allow scalability. If you want a new product page for your business website, your developer would have to build one all over again as they can’t reuse the code for its landing page.

Instead, hire PHP developers who can create a dynamic website for your business. As PHP is a scripting language used in conjunction with HTML, each page of your business website shares the same HTML code, thus eliminating the need for unnecessary creation of new pages from scratch. PHP also lets developers build interactive elements that your business website may need, such as a product search box or a contact form for customer feedback, to name but a few.

Unless you’ve already made it as big as those corporations that got their start before the Internet, marketing your business the traditional way is out of the question. It follows then that you should promote it to potential customers using digital marketing. There are several digital marketing websites out there that dispense advice to business owners like you. However, most of what you’ll get from them sound intelligent only because they use highfalutin words that don’t make sense at all to the average person. Instead, just read the simple digital marketing tips listed above, apply them, and watch as potential customers start checking out what you have to offer.