Just think of how the world moves today – digital newspapers instead of the traditional paper ones, live music streaming in place of the good old CD players and email for general postal services. These are some of the standard and necessary things that have changed lives today. Businesses too have been caught up in this environment. The mantra of advertising now is digital marketing and is it conducted through digital channels such as websites, email, search engine optimisation, social media and mobile apps.

Digital marketing is not standardised across industries and the specific tools used depends on a large number of variables pertaining to the specific enterprise. Here are a few digital marketing activities that are commonly used by top digital marketing agencies around the world.

Search Engine Optimisation

Search Engine Optimisation (SEO) is essential in the modern business scenario. Most people search online for products and services before arriving at a purchase decision. Hence, if a business does not have a website that ranks high on results pages of major search engines, it will be a case of lost opportunities. Studies have shown that almost 67% of all clicks are on the first 5 listings on a search results page. In a nutshell, SEO is the process of optimising the reach of a website, technical set-up and creating engaging content so that the site ranks high on search engines for a specific set of keywords.

Social Media Marketing

Social media is not just about connecting with friends or watching pet videos; it goes way beyond that. Most people use social media to educate themselves, and research on various brands, products and services and ultimately connect to organisations they like. This trend is being increasingly used by online marketing agencies to create highly effective online digital marketing campaigns.

Social elements are being integrated with every aspect of marketing to create peer-to-peer sharing opportunities. The more the audience engages with the content of business on social media platforms, the more the chances are that they will share it, thereby becoming a customer in the long run. As a bonus to businesses, they will influence their friends to become customers too.

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Email Marketing

Even after being around for more than two decades, email marketing is still the most effective and direct way to reach customers with critical information about a venture. The simple reason for this is that consumers constantly check their emails – think how many times you have done so in the past couple of hours and you will understand the importance of email marketing. Successful digital marketers create emails that are relevant, coordinated across channels, trustworthy, conversational and have strategic importance of a particular product and services. For more on the various aspects of email marketing, visit onestopmedia.com.au.

Mobile Marketing

With the exponential rise in smart phone usage, digital marketers have increasingly made mobile marketing a vital part of their overall strategy. Consumers generally check their mobile phones constantly throughout their waking hours, and hence any smart phone based campaign has guaranteed high visibility. There are many tools for mobile-based campaigns including SMS, MMS and in-app marketing. The key to effective marketing is to identify which method works best for an industry or business.

When marketers create an overall strategy, mobile is a critical component of that mix. This is why structuring responsive sites is essential for web designers and developers today. These are sites that are user-friendly, regardless of the size of the screen – from desktops to laptops, from tablets to smart phones. However, marketers have to follow the laws governing unsolicited and spam emails of that country. For complete details in Australia, visit this website.

These are some of the tools of online digital marketing campaigns. Some businesses have in-house online marketing teams, but it is preferable to hire external agencies that have at their disposal, highly trained technicians and tools based on the latest technologies.