Actionable Tips to Optimize Your WordPress Site and Increase Conversions in 2019
As New Year begins with a bang, it’s time you pay heed to the face of your business —your website. With people’s shuddering attention span, it becomes more than essential to speed up your site. According to kinsta, Over 32% of the web is now powered by WordPress. While this is a huge number, this also means there are thousands of different themes, plugins, and technologies, all having to coexist. And, it’s frustrating to see the site bottlenecks because of the loading time and there’s no way to go around.
So, to ease your user’s pain, I’ve put together 6 actionable tips that will turbocharge your WordPress site. Let’s delve, together.
- SEO is important
You might know the significance of SEO in a website’s conversion. Install a WordPress SEO such as Yoast SEO or All-in-One SEO Pack.
To optimize your WordPress site in 2019, make sure you use best and ethical practices to increase website traffic. Along with that, increase the loading speed and optimize for mobile devices. Research and analyze what your potential user needs, his/her search patterns and then come up with strategies that align with your users.
- The faster, the better
With this dynamic digital age, people don’t like to wait to see their favorite website. Seldom mobiles and tablets use slow WIFI connections. A fast loading website will ensure your visitors won’t abandon you before your site has fully loaded.
Google also favors websites with super fast loading speed. Faster loading speed has higher chances of making into the SERPs (search engine results page). Check out Google Pagespeed Insights to see how fast your website loads on the desktop and mobile devices.
- The site must always stay updated
Updating your site is a must for security reasons. Update your WordPress site not only for the core but also for all of your plugins and themes.
Also, with every update, your website can have new features. For example, WordPress 4.0 came with enhanced plugin install experience, 4.1 brought inline image editing, and 4.2 introduced faster plugin updates.
So, if you’re using an older version, you’ll not be able to leverage the benefits of the newer versions, consequently impacting your website’s conversion ratio.
- Think of mobile optimization
With the coming of mobile indexing and mobile-first era, it becomes imperative to optimize your site for mobile customers. These days, most people browse while being on the go. Hence, you’ll lose a significant number of users of you’ll not optimize for mobile users.
There are numerous WordPress themes that fully compatible with smaller devices. Find out the one which best suit your niche and take it up.
- Choose a reliable web host
Choose the right web host for your WordPress website that offers excellent speed and support. Go for a hosting plan that provides an extensive range of services including domain name registration, data backup, a free site transfer, Google apps integration, SSH access, unlimited disk space, and multiple websites on one account option to give your users a great experience.
- Install only useful plugins
Without a doubt, plugins help the overall performance and practicality of the website. But too many plugins reduces the speed and also leads to website crashing. Hence, it is crucial to prioritize your plugin use. Delete the ones that are not useful and stick to the ones that are necessary.
Over to you
Optimizing a WordPress site is no rocket science. If you plug in the right strategies, you can take your site to an entirely new level. Always remember, your website is the face of your business. Leave no stone unturned to extract the best out of your website. So, there you have it, a clear, crisp article showing all the strategies to optimize your WordPress site.
Author Bio:
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.