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AR app or VR software – What to Choose for Your Business

Posted In Business - By Techtiplib on Monday, July 15th, 2019 With No Comments »

Companies across industries are taking a good look at the immersive experiences that both AR and VR offer and are wondering how it will benefit their business. They are continually trying to figure out ways how to incorporate such skills into their service offering. This is similar to the “dot com” boom that occurred in the 1990s when everybody wanted to have a website and capitalize on it. The same thing happened when mobile apps first appeared in the 2000s, and now we have a similar situation with AR/VR.

Choosing AR or VR

The choice between these two technologies will ultimately depend on your goals. Let’s look at VR development first. VR will be the right choice for your business if you are trying to remove some barriers. For example, it can be useful for bridging vast distances that could serve as barriers. For example, let’s say that you are a real estate agent and you would like to show a property to a client that lives in another location or even country. It would be too inconvenient for the client to travel to your location, and the paper leaflets or PowerPoint presentations are not enough to close the deal.

This is where VR comes to the rescue. VR can offer an immersive experience that will make the customer feel like they are actually at the property site taking a tour of the house. It is also useful for training purposes. Employees can be placed in simulated real-world situations without any risk involved. They will get a chance to see what the job they have to perform will feel like when they go out into a real environment. However, only Virtual Reality can provide such an immersive experience where even the details can be accounted for.

Now let’s move along to AR development. The use of this technology will be beneficial for attracting attention to your brand and building a relationship with your customers. Nowadays, customers are looking for personalization and customized shopping experience. All of this must be provided to the customer without sacrificing convenience. The only way to give the customers what they are looking for is with Augmented Reality. For example, let’s say the customer would like to buy makeup. This is a very individualized product that requires careful deliberation before buying. However, with AR, customers can see how the makeup will look on them and can even see ready-made looks. Best of all, they can shop without leaving their house. Augmented reality takes the worry out of the process.

These are just some of the ways that AR and VR are changing the business world. As these technologies progress and mature, they will become even more widespread, and customers will enjoy more benefits from them. It is a good idea to start investing in AR and VR development now to have a business advantage in the future.

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