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Why Packaging Design Matters To Consumers

Posted In Business - By Techtiplib on Tuesday, June 2nd, 2020 With No Comments »

Consumers are the reason you create your products, because without them, there would be no market. The goods you sell may be high-quality ones, but the packaging could be letting you down. The packaging design matters to the end-user, and here is why.

1. Product Protection

The consumer’s health is paramount, and how you package health-related products is a significant concern. A poorly packaged good may take longer in the shelf than one whose packaging is secure. In case a customer gets a product that is wrongly packaged, they are likely to complain.

They may even leave a bad review online and discourage other potential clients. As such, you not only protect your merchandise but your consumers’ wellbeing. A beautiful package may attract the eyes, but if it cannot keep contents intact, then it is a put-off.

When you get the best packaging design, ensure its material quality is also top-notch. It should ensure no spillage from the slightest of pressure.

2. Brand Recognition

Your products may be great, but if a customer has to take time trying to spot it, they may not buy it. Your packaging has to be unique and attractive as there are others on the stock. A brand that is easy to recognize gets a chance with a consumer as opposed to your competitors.

When creating brand awareness, let your logo, color and slogan be easy for consumers to remember. As such, it sticks in their brain and will reach out for it once they spot it. Once your consumers love your brand, try to stick to it to avoid confusion when you change the packaging.

3. Quality Assurance

Product quality is critical, and your consumer expects that from every purchase. However, your packaging can compromise the quality no matter how high it is.

A cheap material for packaging the most valuable goods will make it look like the packaging material. On the other hand, a not so high-quality product with an expensive-looking package will look like it.

You may consider reducing costs by going for cheap packaging materials, but it will be your undoing. Competition is high, and if you do not use every tactic to rise above, you may fail in marketing. An adequately packaged item lets you consumers appreciate your creativity and know you are mindful of them.

4. Psychological Impact

Consumers buy products through emotions even though it may not look like so. The way you package your items can trigger emotional behaviors for shoppers. Color is most vital when wrapping as it sends a specific message to the buyer.

The images on the packaging matters, as well as the font you use to write, play a significant role in consumer decision. They ascertain that the consumer can identify your products quickly when he or she goes shopping. It also helps them relate to themselves and feel like they are a part of those products.

A customer may not have planned to buy your stuff but may find themselves buying. One of the reasons impulse buying happens is because a product attracted a consumer. They buy it because the packaging design appeals to them at first.

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