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TikTok Versus Instagram: Where Should Your Brand Focus In 2021?

Posted In Business - By Techtiplib on Wednesday, January 27th, 2021 With No Comments »

TikTok and Instagram, both these names are known to us. These two social media platforms are used massively all over the world. You can use both of them to promote your brands or business. But 2021 has something to offer your business. In case you are confused between these two popular social media sites and failed to cheese one between them, here we have something for you. You also can use the Igloo agency for their social media marketing services. 

tiktok and instagram

Benefits Of TikTok

TikTok is a Video-only platform. Tiktok has 59% of its total users lies between the age range of 19 to 24 years. TikTok provides the brands with only three options for marketing. One of them is paid advertising placements, and the other two are organic influencer placements and share original content only on the respective brand accounts.

Benefits Of Instagram

If you are thinking about influencer marketing, then let me tell you that Instagram has the tried and tested methods to reach targeted audiences. Instagram is used by 795 of the brands to execute their influencer marketing campaign. Instagram users spend 28 minutes on average on a daily basis. One thor of the Instagram stories that are viewed are from business accounts. The rise of Instagram is tied with the rise of influencers.

TikTok Versus instagram

When you are going to choose Between Instagram and Tiktok, you need to consider some basic differences between these two popular social media platforms. Here are the differences that you need to know.

1.    User Base

Instagram is the most popular social media network amongst the younger audiences. Since the year 2010, Instagram has been on the electronic devices of young people. On the other hand, TikTok is newer and was launched in 2016. The TikTok users are highly engaged and create impactful content. In order to get more users, you can use hashtags on both platforms. 

2.    Targeting options

While Instagram is offering us paid advertising placement in order to get more specific targeted audiences, Tiktok only allows brands to target geographical regions. If you are starting to create relationships with demographics, TikTok can really help you with its popularity among younger people.

3.    Shared Content

The major difference between Instagram and TikTok is the type of content that is shared in these two social media networks. While TikTok has a variety of editing tool and the huge song library, allows the users to create more narrative-driven stories, by using only the app. On the other hand with Instagram users will be able to target audiences with more specific demographics.

TikTok Versus Instagram: Platform Demographics

Now, it is time to run your eyes on the performance demographics of TikTok and Instagram. In the year 2019, it has been seen that 89% of marketers prefer Instagram for influencer marketing. Instagram has a $20 billion estimated valuation, till date, Instagram has earned more than 113x revenue than TikTok.

Amongst the 1.2 billion Instagram users from across the Globe, 12% of users are from The United States Of America. Now, if we talk about TikTok, Brazil and India are the top two countries to download TikTok videos. And here, the USA comes in third place. If we check the demographics on the basis of gender, we will see different demographics.

Here is the male and female user ratio for both Instagram and TikTok.










TikTok Versus Instagram, Where Your Brand Should Focus In 2021

From the above-discussed pointers, it is clear that Both Instagram and TikTok has their own perks. Where Instagram is on the top of influencer marketing, TikTok allows creating engaging content only by using the app’s built-in features. There is a geographical region boundary for TikTok.

So, while choosing the social media platform for your brand or business, you need to consider several things. Your primary concern should be your targeted audience. Instagram is used more than TikTok in the United States of America. On the basis of your targeted audience’s criteria, you should choose the social media network.

As girls prefer Instagram more than TikTok, and the thing is totally opposite for boys. So, keep all these things in mind while making a decision between Instagram and TikTok in 2021.

About - Hey, this blog belongs to me! I am the founder of TechTipLib and managing editor right now. And I love to hear what do you think about this article, leave comment below! Thank you so much...