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What is Magento SEO?

Posted In Webmaster - By Techtiplib on Saturday, August 28th, 2021 With No Comments »

Magento is one of the most search engine-compatible platforms with amazing flexibility, more details here Among the features of the system, it is worth noting the focus on e-commerce, which allows you to individually customize any product or page by making the necessary changes to any code fragment, which will have a positive effect on search engine optimization.

magento seo

what is magento seo

What are the benefits of Magento SEO?

Magento is an excellent option not only for creating but also for promoting any online store, regardless of its size and focus. This platform is initially focused on the field of e-commerce, therefore it has a convenient and powerful management functionality, which ensures the system is highly popular among users.

The platform boasts a wide range of functions, including such useful tools as cost calculators, various languages, currencies, and other sets necessary for the successful promotion of a resource on Magento. 

Automatic sitemap generation deserves special attention, which eliminates the need for manual editing of the XML map. Now all changes that have occurred on the resource can be viewed in the corresponding file. The ability to easily edit and post new publications plays an important role in the successful promotion of a Magento site. The Magento seo is distinguished by open access to PHP code and HTML, which provides opportunities for instant adaptation of the entire platform for specific tasks and project goals.

A huge advantage of SEO in Magento is the modules, with which it is easy to expand the functionality of the system. The most common modules include:

  1. AMASTY SPECIAL PROMOTIONS PRO – provides an opportunity to quickly create promotions based on the history of customer orders.
  2. MAGESTORE ONE STEP CHECKOUT – allows you to complete the checkout in just one click.
  3. PIM AKENEO – now you can store all important data (prices, images, documentation, etc.) in one place.
  4. MAGENTO B2B is an indispensable module that allows you to accept cashless payments and issue invoices for legal entities.

Keyways to promote your website on Magento

Moving on to the issues of promoting Magento sites, specialists usually start with the internal optimization process. Initially, a full audit of the resource as well as a study of the company and its main competitors are carried out.

After that, the specialists start the procedures related to external optimization. The key task is to achieve a natural increase in the site’s citation rate. As part of this stage, large thematic sites are usually selected for posting link content.  

The next step is to work with usability. Within its framework, experts pay attention not so much to ranking indicators as to the convenience of using the resource itself. Most users will never return to a site where it is difficult to find the necessary elements, so the task of specialists is to ensure that the work with the site is fast, logical, and convenient.

The most difficult and painstaking process is SEO for Magento analytics, whose tasks include regular monitoring of all activities carried out within the framework of the project and assessing their effectiveness in order to make the necessary adjustments.

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