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How to Find the Right Animation Studio

Posted In Graphic, Games - By Techtiplib on Thursday, September 9th, 2021 With No Comments »

Producing different types of content, from blog posts to infographics to animated videos, is a great way to engage with potential customers and establish your business as an authority in your industry.

Animation Studio

But why use animated videos?

As the adage goes, a picture is worth a thousand words. Sure, you can post a detailed how-to post. But with the fast pace of modern living, your target audience will likely get bored before they get halfway to your post.

With an animated video, you can capture your viewers’ attention, not only with stunning animation and graphics. You can also use sound effects and music to highlight certain points, reeling your viewers in further.

Animation is also an excellent way to explain complex subjects and make them more accessible. Sometimes, it’s just easier to use a visual approach than use words.

And even if you plan to use live videos with actors, adding some motion graphics to those can add an extra flair that will help you keep viewers glued to their screens.

Why should you hire an animation studio?

If you are planning on publishing animated content, there are three routes that you can take, each with its own sets of advantages and disadvantages.

You can build an in-house animation team, giving you better control of the animation production process. However, if you do not intend to create animated videos consistently, you might end up paying more than you actually need.

You can hire a freelance animator to bring life to your concepts. This may be a cost-effective option, especially if you are bootstrapping. However, it does carry a few downsides. For one, you have to do an extensive background check on each freelance animator on your shortlist. And even if you hire a top freelance animator, there is no real guarantee that your project will be their top priority.

Finally, you can hire an animation studio. Like freelance animators, studios can provide you with the resources you need to produce different types of animation, from 3D animation to motion graphics. With animation studios, you are assured that you have a team of expert animators devoted to making your video.

With animation studios, you’ll get the benefits of an in-house animation team and freelancers.

If you want to learn how to look for an animation studio in Melbourne, here are a few helpful tips that you can follow.

A few preliminaries

But before you begin your search for experts in animation production, there are a few things that you will need to determine first.

Set a budget

And make it realistic. If you don’t know how much you need to spend on an animated video, you can begin your search for an animation studio by asking for quotes.

But make sure that you don’t fall into the trap of choosing a studio based solely on price. As the adage goes, you get what you pay for. You might think that you are saving money, but you can end up spending more due to poor craftsmanship and subpar customer service.

Story concept

It certainly helps (both you and your chosen studio) if you have a clear concept for your video.

Having a story concept even before you hire an animation studio can help fast-track the animation production process.

Choosing an animation studio

Now that the preliminaries are out of the way, you can now proceed to search for an animation studio. But how exactly do you do that?

Ask for a demo reel

You might have a particular animation style in mind. And the last thing that you want is to work with a studio that does poorly with that style.

One of the easiest ways to avoid that problem is to ask for their portfolio. When watching a studio’s portfolio, pay attention to different things, including animation style, voice-over quality, soundtrack, and camera movement.

Check reviews from past clients

Top animation studios will not shy away from giving you a list of companies they’ve worked with. In a sense, this will provide you with a fair idea of the quality of people they’ve worked with.

But do not take their word for it. Check online reviews. Better yet, contact the companies that the studio has worked with to verify reviews.

Look at their roster of animators

It’s not unusual for a studio to hire freelancers to shore up their team’s capabilities and provide help during peak periods.

However, top studios maintain a core group of specialists, ensuring you have specialists readily available to work on your project from start to finish.

Project management

It helps if you have a production manager devoted to your animation project.

For one, you’ll have peace of mind knowing that you have someone overseeing animation production. More importantly, it helps to have someone in the production team to talk to directly, taking in your inputs while managing your project expectations.

Make the right choice for the right results

Finding the right studio can help you get closer to your goal of producing quality animation. The process might not be easy, but it will be rewarding when you amaze your target viewers.

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